Mulino Bianco, biscuits since 1974

It has accompanied the Italian snack for generations, a journey that began with Giovanni Maestri to bring the flavors of home to the table.

Traditional Italian biscuits, snacks, bread and cakes

Mulino Bianco was founded in 1974 thanks to the intuition of Giovanni Maestri, with the idea of bringing back to Italian tables the fragrance of homemade bread and the simplicity of authentic flavors. The first biscuits—Tarallucci, Girotondi, Galletti, Campagnole, and Molinetti—arrived in 1975 and immediately won the hearts of families. The colorful packaging, welcoming illustrations, and iconic commercials turned this brand into a symbol of homely warmth, genuineness, and everyday tradition. Over the years, the product range has expanded with soft snacks, bread, rusks, and savory options, while never losing sight of the quality of raw ingredients and the care in craftsmanship.

The day often begins with small, simple gestures. The aroma of warm milk, the scent of coffee, and golden biscuits ready to be dipped fill the kitchen with a sense of familiarity. Biscuits are the undisputed stars of breakfast, thanks to their crispness and variety of flavors. To make this moment even richer, it’s ideal to add a touch of sweetness with fruit-based creams and jams, paired with a robust coffee or another hot beverage.

For a mid-morning snack or afternoon break, snack cakes are a practical and tasty choice. Soft, fragrant, and made with simple ingredients, they are designed for both adults and children. Accompanied by a cup of aromatic tea or herbal infusions, they turn every pause into a small moment of pleasure. An original addition to the table is represented by Pan Piattini, plate-shaped like sandwich bread that makes snack time more cheerful. Colorful, fun, and functional, they are perfect for serving desserts, biscuits, or small snacks with a creative touch.

The company is also synonymous with creativity. Special collections such as the Animabili have made snack time even more engaging, combining taste and play in a formula that entertains the whole family.

Beyond its historic sweet product line, the brand has also developed tasty savory alternatives. Among these stands out the pinsa, prepared with a long-fermentation dough that makes it light, crisp on the outside, and soft on the inside. Perfect for sharing, it can be enriched with simple ingredients like a drizzle of extra virgin olive oil and accompanied by fresh or aged cured meats and cheeses. Packaged bread, such as rustic slices or naturally leavened bread, is also designed to accompany every meal with taste and simplicity.

Few people know that the famous Mulino farmhouse, the star of the most beloved commercials, was actually built in Umbria. It is a wooden building, made with sustainable materials, and today it can be visited by appointment. Inside, there are bread-making workshops and activities dedicated to natural cooking. An authentic place that represents the brand’s values: respect for nature, attention to detail, and love for things made with care.

In Italy, people often talk about “the Mulino Bianco family” not only to refer to the products but also to express a real lifestyle. This expression was born from the iconic TV commercials of the 1980s and 1990s, set in a mill surrounded by nature, where a serene family shared genuine breakfasts, slow rhythms, and moments of simplicity. That narrative built in the collective imagination an ideal of a perfect, warm, and authentic family, becoming a symbol of reassurance and tradition. Since then, it has entered common language to evoke a sense of domestic harmony, sincere bonds, and a return to simpler values—just like those told through its products.

A distinctive element has always been the focus on packaging, designed with the utmost attention to convey naturalness, warmth, and authenticity. It is not just an aesthetic choice: the quality of the design has been awarded multiple times, including the prestigious Packaging Oscar, received in 1983, 1985, and 2005, confirming a recognizable and refined visual identity. Likewise, communication has also played a key role in building the brand’s image. Among the most beloved campaigns stands out that of the Little White Miller, aired in the 1980s, an animated character who embodied the brand’s values with tenderness and simplicity, becoming a symbol of genuineness and artisanal care. These elements still contribute today to making it a cross-generational brand, able to speak to both children and adults, combining tradition, innovation, and a consistent storytelling.

From 1974 to today, it continues to be part of the daily life of millions of people, accompanying the simplest moments with products that combine goodness and authenticity. From breakfast biscuits to afternoon snacks, and even the pinsa to share at dinner, every product tells a story of good ingredients, familiar gestures, and traditions that never go out of style. A world of flavors that warm the heart and bring back happy memories, ready to become new emotions every day.

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Certificates of quality

FAQ

Pinsa Mulino Bianco: how to fill it?

The Pinsa is a ready and versatile base, ideal to enjoy both hot and cold. It can be stuffed in many ways:
- In the classic version, with fresh cherry tomatoes, mozzarella and basil
- In a gourmet key, with stracchino, raw ham and rocket
- Or in the vegetarian version, with grilled vegetables and a drizzle of extra virgin olive oil
Just heat it for a few minutes in the oven or pan to obtain a fragrant and light tongs, perfect to share.

Mulino Bianco entertainables: what are they?

The Animabili are nice surprises to build and collect, inspired by the world of animals. Made of cardboard and included in some promotional packages, they allow children (and not only) to have fun creating small animals to assemble. Each Animabile is designed to stimulate the imagination and transform snack time into a creative game.

Mulino Bianco: where is it located?

it is an Italian brand owned by the Barilla group, with headquarters in Parma. The products are made in various group factories distributed in Italy, all subject to rigorous quality controls and high production standards. There’s no official physical retail outlet, but products are available in major supermarkets, grocery stores, and online as well.

Mulino Bianco pancakes: how to eat them?

I Pancake are ready-made and can be enjoyed both cold and heated. For a more delicious experience, you can heat them lightly in a pan or microwave and accompany them with:
- Maple syrup or honey
- Jams or spreads
- Fresh fruit and yogurt
Ideals for breakfast, snack or a sweet treat after dinner, they are also perfect to fill in layers for a home mini brunch.

Mulino Bianco Piadelle: how are they prepared?

Le Piadelle are ready to use and can be prepared in just a few minutes. You can heat them in a non-stick pan, on the Romagna text or directly in the oven to make them soft and slightly golden. About 1 minute per side in a pan or 2-3 minutes in a preheated oven at 180°C is enough. Once hot, they can be filled to taste with cured meats, cheeses, grilled vegetables or sauces. They are perfect for a quick dinner, a practical lunch break or a tasty savory snack. Also excellent in the sweet version with hazelnut cream or jam. Soft, versatile and yeast-free, the whole family likes them.