Divella: Italian excellence in pasta and bakery products since 1890

A historic brand that combines tradition, quality and passion for authentic Mediterranean cuisine.

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The history, values and products that represent Italian excellence

Divella is one of the symbolic brands of Italian food excellence, with over 130 years of history behind it. Founded in 1890 in Rutigliano, in the heart of Apulia, by Francesco Divella, the company began with a mill for grinding durum wheat, starting a journey made of passion, innovation, and respect for tradition.

Today, is present in over 120 countries and represents a benchmark in the agri-food sector, thanks to a broad and varied production that includes pasta, biscuits, Ottimini, flours, preserves, legumes, and much more. The brand's identity is based on solid values: certified quality, attention to food safety, a controlled supply chain, and a strong connection to the territory. Every stage of production is followed with care and precision, from the grain to the table, to offer consumers products that are good, genuine, and reliable.

The international success  is also due to the company’s ability to combine artisanal tradition with modern technologies, thus ensuring consistency and the highest quality standards.

An emblematic anecdote of the company’s strong social roots dates back to the post-war period: in a time of severe economic hardship for Southern Italy, the family decided to distribute pasta and flour free of charge to local residents, supporting the local communities during a critical period. This act of solidarity, remembered in the collective memory of Apulia, shows how Divella is not just a commercial brand, but a reality deeply tied to human values.

Whether it’s a pack of pasta, a breakfast with Ottimini, or a homemade dessert with biscuits, every product tells a story made of passion, dedication, and authentic Italian spirit. It is precisely this consistency in values and excellence that makes a brand loved by millions of families in Italy and around the world. Want to learn the history of pasta? Here you go: 7 curiosities about pasta you may not know yet

 

Among the many specialties , three products stand out for their popularity, quality, and appreciation: penne ziti rigate, ristorante spaghetti, and Ottimini whole wheat biscuits.

The penne ziti rigate represent a timeless classic of Italian cuisine. Thanks to their tubular shape and external ridges, they are perfect for holding rich sauces and hearty seasonings. Made with selected durum wheat semolina, they are slowly dried to preserve the full authentic flavor of the grain and ensure perfect cooking performance. The traditional bronze-drawing process gives them a rough surface that enhances any dish, from simple recipes to more elaborate ones.

The ristorante spaghetti are ideal for those seeking a high-quality long pasta that combines taste and texture. Designed for the restaurant world but also much loved at home, these spaghetti have a balanced thickness and excellent performance in every preparation, from the classic garlic, oil and chili to seafood sauces or ragù. They are made with carefully selected durum wheat and processed using cutting-edge techniques that respect drying times and preserve their nutritional properties intact.

Finally, the Ottimini whole wheat biscuits are the perfect answer for those looking for a biscuit that is healthy yet full of flavor. Made with whole wheat flour and without palm oil, they are ideal for breakfast or as a nutritious snack during the day.

Their balanced taste and perfect crunchiness come from a simple yet well-calibrated recipe that combines top-quality ingredients and long-standing expertise in the baking sector. The Ottimini are a concrete example of how the company succeeds in innovating while respecting modern needs, without ever betraying its own tradition. Whether it’s a first course with pasta or a sweet break with Ottimini whole wheat biscuits, every product reflects the company’s philosophy: quality, genuineness, and a love for good Italian food.

 

Quality

CERTIFICATIONS

One of its main strengths is its constant commitment to quality, food safety and compliance with international standards. The company has a wide range of certifications recognized worldwide, which attest to the reliability of its production processes and the seriousness that has always distinguished the brand. Among the most important, there are ISO 9001 for quality management, ISO 22000 for food safety, IFS (International Featured Standards), and BRC (British Retail Consortium), all obtained through a highly controlled production system and full supply chain traceability. Last week, I decided to do the rest of the work, I did it and I felt better. All the products, like the classic pasta ai golosi biscuitse agli amati Ottimini, have gone through the cheese, they have flavor and quality over time. I did not answer this question, but I hope that the Italians will have more space in the food industry.

COMMITMENT TO YOUNG PEOPLE

Divella's commitment goes beyond quality production and extends to the education and growth of new generations, a true investment in the future. For years, the company has promoted and supported initiatives dedicated to young people, both in the sports and educational fields, becoming a point of reference not only for taste, but also for values. In the world of sports, has created and sponsored events such as the Trofeo Divella, a cycling race involving youngsters from Southern Italy that aims to spread the principles of a healthy and active lifestyle, encouraging sports as a means of education and socialization. This initiative represents a strong sign of attention to youth well-being and connection with the local area. At the same time, has launched school projects, including the Premio Divella, a competition aimed at elementary and middle school students with the goal of raising awareness among young children about healthy eating, Italian gastronomic tradition, and respect for the environment. Winners receive school supplies and educational materials, thus also strengthening concrete support for educational institutions in Southern Italy. Through these activities, shows that its role goes beyond the market: it is a brand that believes in young people, supports them, and guides them toward informed choices, promoting a future in which quality, culture, and responsibility always go hand in hand.

FAQ

Uses a mixture of Italian and foreign durum wheat, coming from countries selected for quality and nutritional characteristics. The combination is designed to guarantee a highly cooked paste, with a golden color and an ideal consistency. The company communicates transparency on the supply chain through labelling and adheres to certified quality standards.

The main pasta factory is located in Rutigliano, in the province of Bari. It is in this city that are concentrated both the production plants and the historical mill of the company. The history begins in Rutigliano in 1890, when the founder Francesco Divella built the first mill for processing durum wheat. Even today, the main production facilities are located in this area, flanked by the Noicattaro mill, confirming the strong link of the brand with the Apulian territory and its roots.

Cookies can be found in many Italian supermarkets, in traditional grocery stores and online. If you are looking for a convenient, fast and reliable solution to buy your favorite Divella cookies, you can order them directly on VicoFoodBox, the online shop specialized in authentic Italian products.

On VicoFoodBox you will find a complete selection of cookies, including the beloved Ottimini in all variants: classic, whole grains, milk, cocoa and with cereals. All with fast shipping and direct delivery at home, even abroad.

So, if you are wondering where to find cookies, the answer is simple: in the best physical stores and on VicoFoodBox.com, your online store of trust.

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