Sweets Matilde Vicenzi

At the heart of Italian pastry tradition, the name Matilde Vicenzi shines as a symbol of passion, innovation, and quality for over a century. Founded in 1905 in Verona by Matilde, a determined woman and pioneer of female entrepreneurship, the company has grown while staying true to its roots. The first artisan workshop was based on a precious handwritten recipe book, still carefully preserved today as a symbol of the bond between history and creativity. After the first generational transition and the arrival of the second and third generations, with Angelo first and then Giuseppe, the company evolved from a small family-run business into an industrial brand known worldwide, now present in 97 countries. The turning point came between the 1940s and 1970s with the introduction of Melzi machines and the refinement of the 192-layer puff pastry, which made the Millefoglie d’Italia iconic. The true international boom, however, began with the acquisition of strategic brands and a strong push toward export. Leading all this, Giuseppe Vicenzi embodied, until the age of 92, the dedication and vision of an entrepreneur deeply tied to his land and his product. The brand’s restyling in 2023 marked a further step into digital contemporaneity: the logo was simplified, Matilde’s figure made freer, and the packaging adapted for smartphone reading, while maintaining the elegance and visual warmth that have always characterized the brand.

The world  embraces a rich variety of creations designed for every moment of the day. From ciambelle, ideal for breakfast, to sfogliatelle with their unmistakable balance between crunchiness and lightness, up to the classic  cookies, each product tells a story of artisanal craftsmanship and attention to detail. A special mention goes to the brand Grisbi, part of the Vicenzi Group since 2005. With its unique recipes, such as Grisbi pistachio or the more delicate Grisbi lemon, the line has won over modern consumers thanks to the perfect balance between creaminess and crispness, in single-serve formats ideal for any occasion.

This variety of products fits perfectly into moments such as a refreshing coffee break or an afternoon pause accompanied by an infusion from our selection dedicated to tea time. Each Vicenzi cookie is not just a sweet, but an invitation to enjoy quality time, with carefully selected ingredients and production techniques that blend past and present. The Vicenzovo ladyfingers, certified for their high quality, are a concrete example of this approach: produced according to a strictly Italian recipe, they represent one of the key ingredients for iconic desserts such as tiramisu, where structure and flavor must coexist in perfect balance.