Was born from the fertile land of Vesuvius, a family tradition that brings the authentic flavor of Campania tomatoes to the table, with passion, innovation and sustainability.
The story of Valgrì has its roots in the fertile land surrounding Mount Vesuvius, a unique territory where volcanic nature has made the soil particularly rich and ideal for tomato cultivation. For four generations, the Coppola family has passionately dedicated itself to the cultivation and processing of the land’s produce, maintaining an unbreakable bond with Campania and its traditions. In the 1960s, they began an agricultural journey that over time turned into a broader project: in 1992, the brand was officially born, with the goal of bringing the finest fruits of the territory to Italian and international tables. From sowing to harvesting, every stage of the supply chain has always been carefully monitored, an approach that has allowed the brand to stand out for its consistent quality and its ability to express its identity through the authentic taste of its products.
Over the years, the company has consolidated its presence on the market by enhancing the excellence of Campania. As early as 1998, was recognized as a specialist of the Vesuvian Cherry Tomato, while in 2008 it introduced innovative packaging for the Pomodorino del Piennolo del Vesuvio PDO, turning a traditional product into a true modern icon. The drive toward innovation has never undermined respect for traditional farming techniques, which remain at the heart of the production philosophy. This balance has allowed Valgrì to stay true to its origins while meeting the new needs of consumers.
Among its signature products, the passata cannot be missed, made with Pomodorini del Piennolo del Vesuvio PDO, encapsulating all the flavor of tradition and now available in a practical and versatile format. This type of passata stands out for its balance between sweetness and acidity and becomes the ideal base for numerous recipes, from quick everyday pasta dishes to the more elaborate Sunday tradition.
Equally representative are the peeled San Marzano tomatoes PDO, one of Campania’s excellences recognized at the European level, bringing to the table the authentic taste of a unique tomato variety. Thanks to their firm texture and intense flavor, they are perfect for preparing rich and velvety sauces.
Also highly appreciated is the tomato pulp heart, characterized by a velvety texture and delicate taste, ideal for light dressings and preparations where the quality of the raw material makes the difference. It is a versatile and practical ingredient, capable of enhancing both simple and elaborate dishes without ever overpowering their flavors.
Those who love more rustic flavors can rely on the whole cherry tomatoes, which preserve the freshness and texture of freshly picked fruit. They are perfect for flavoring pizzas and focaccias or enriching sauces with a Mediterranean character. The canned packaging maintains the naturalness of the product, keeping it always available in the pantry for quick and wholesome use.
There are also offerings beyond tomatoes, such as steamed baby potatoes, ready to use and ideal for simple yet nutritious side dishes. This product reflects the brand’s desire to diversify its range, always with the same care in selecting raw materials.
The range also includes legumes and vegetables preserved in glass jars and cans, as well as an organic line introduced in 2017 that further expanded the options for those seeking certified and environmentally friendly products. The commitment to sustainability is evident both in the management of the agricultural supply chain and in the choice of packaging materials aimed at reducing environmental impact. This approach confirms the brand’s intention to combine innovation and responsibility, while always staying true to the authenticity of the raw material.
Products lend themselves to numerous pairings in Mediterranean cuisine: for example, a sauce prepared with San Marzano peeled tomatoes reaches its highest expression when paired with a dish of artisanal pasta, as highlighted in the content on the importance of Campanian culinary tradition featured in our blog. Similarly, whole cherry tomatoes can enrich a homemade Neapolitan pizza, showing how the quality of raw ingredients is the true secret to an excellent result. And for those who want something extra, these preparations can be paired with preserves and vegetables in oil, another category of products that enhances the pantry and completes the variety of typical Italian flavors.
A particularly interesting fact concerns the Pomodorino del Piennolo del Vesuvio PDO, which is not only one of the brand’s symbols but also represents a unique farming tradition: these tomatoes are harvested in clusters and preserved by braiding them into characteristic “piennole,” allowing their organoleptic qualities to remain intact for months. This ancient method has been enhanced by Valgrì and made accessible through modern packaging techniques, thus bringing into today’s kitchens a product that tells centuries of Campanian agricultural history.
Today continues to be synonymous with authenticity and innovation, with products that enter homes not only as ingredients but as true ambassadors of a territory. Each preserve carries with it the scent of Vesuvius, the patient work in the fields, and the ability to blend past and present. It is this combination that makes the brand a daily ally in the kitchen: from quick weekday meals to the most important convivial occasions, Valgrì always offers a touch of genuineness and connection with Italian tradition.
Guarantees a 100% Italian controlled supply chain, from sowing to harvesting, thanks to direct cultivation and local agricultural partnerships. Processes follow the principles of integrated production, with focus on sustainability, reduction of environmental impact and all’conscious use of water resources. All phases are traceable and documented.
Is authorized for the production of Piennolo del Vesuvio Tomato DOP and San Marzano Tomato DOP, certifications recognized by’European Union which guarantee controlled geographical origin, traditional cultivation and superior quality. These tomatoes are grown on volcanic soils on the slopes of Vesuvius and transformed according to artisanal methods.
The brand was born in 1992, but has its roots in the agricultural tradition of the Coppola family, active in the sector since the ’60s. The company grew while maintaining a strong link with the Campania region, especially with the Vesuvius area.
The symbolic products are the Piennolo del Vesuvio Tomato DOP and the San Marzano Tomato DOP. Both represent the excellence of the Campanian agricultural tradition and are grown on volcanic soils which enhance their taste and nutritional profile.
Yes, since 2017 it has introduced an organic line that includes preserves, legumes and tomatoes grown without pesticides and chemical fertilizers. The line is certified by recognized bodies and respects the parameters of’Italian organic farming.
Tomatoes are grown on the sides of Vesuvius, in Campania. The volcanic nature of the soil, the local microclimate and hand cultivation give the products a unique flavour, keeping the nutritional and organoleptic characteristics intact.
