Selection of Zarotti fish

From the Mediterranean tradition to the table, has been carrying on the authentic taste of the sea for over 70 years, with quality preserves, sustainability and Italian passion.

Seafood specialties: tuna, anchovies, clams and ready-made sauces

The history of Zarotti dates back to 1952, in the heart of the Food Valley in Parma, when it was founded as a brand dedicated to the production of high-quality canned fish. From the very beginning, it stood out for its focus on artisanal fish processing, choosing premium raw materials and building an identity that combines Mediterranean tradition with a constant pursuit of innovation. In the 1990s, the company was acquired by the Scermino family from San Marco di Castellabate, in Cilento, further strengthening its bond with the sea of Southern Italy while keeping production firmly rooted in a unique natural environment, with additional facilities in Morocco and Albania to ensure full supply chain control. This balance between southern roots and logistic organization in Parma has made the brand an ambassador of the Mediterranean, capable of conveying a food culture centered on quality, respect, and passion for the sea.

The brand’s growth goes hand in hand with a strong focus on visual identity. Starting in 2021, the packaging underwent a profound restyling: modern labels and well-defined color schemes reflect conviviality, tradition, lightness, and indulgence. Each package is designed to be 100% recyclable thanks to the use of glass and tin, with FSC-certified wash-off labels and, more recently, the introduction of “Ocean Action” labels made from plastic recovered from the oceans. This choice positions the company as a pioneer in the fight against microplastic pollution and in its journey towards becoming completely plastic-free. This commitment is part of a corporate philosophy that goes beyond packaging to include production processes, from chemical recycling to CO2 emission reduction.

At the heart of the range stand the most iconic products, crafted according to tradition and appreciated for their versatility in the kitchen. Tuna consists of carefully selected fillets, packed without preservatives or additives, rich in Omega-3, and ideal for those who want a genuine ingredient for salads, cold dishes, or pasta. Alongside these, there are the clams, artisanally processed and packed in recyclable glass, perfect for recipes that recall the flavors of the Mediterranean. The anchovy fillets represent another excellence of the brand: delicate, tasty, and hand-processed, they are an example of how tradition can be transformed into a product capable of enriching countless preparations. Also included is the ready-to-use clam sauce, which combines carefully selected raw materials and traditional recipes, offering practical solutions without compromising on quality. This variety is organized into five lines, each distinguished by different colors, to help consumers navigate between sensory characteristics and consumption modes.

Zarotti’s identity is also reinforced by the way its products are tied to Italian gastronomic culture. Just think of dishes like pasta with tuna, a great classic of simple, quick cuisine that becomes even more flavorful when prepared with artisanally processed tuna fillets. Likewise, anchovies pair well with fresh vegetables, seasonal salads, or can enhance pizzas and focaccias, while clams immediately recall the maritime tradition of regions such as Campania and Puglia. Ready-to-use sauces, on the other hand, represent a bridge between past and future: authentic recipes made available in a practical form, always respecting the principles of naturalness and quality that have made the brand so recognizable.

A curiosities that testifies to the innovative approach concerns the choice of do not follow the trend towards shrinkflation, keeping the weight of the 200 gram tuna jars unchanged even when many competitors reduced the quantities for the same price. This gesture strengthened consumer confidence and underlined the coherence of a brand that places transparency and respect at the centre. No less relevant are the advertising campaigns that helped build the imagination: the slogan “he who sleeps doesn't take...Zarotti” entered the collective memory and received prestigious awards, while the adoption of Ocean Action labels established an Italian record in the use of materials coming directly from the recovery of marine plastics.

Behind every product lies a clear mission: to guarantee quality and food safety by combining artisanal tradition with modern technologies. Sustainable fishing, certified by the international Friend of the Sea label, offers assurance to those who choose Zarotti products. These are complemented by certifications such as IFS for food safety, FSC for labels, and Plastic Free Certification, all of which reinforce the commitment toward a greener future. Not surprisingly, the brand received accolades such as the “Best Global Communication” award at the Media Key Venice Award 2024, a testament to an integrated communication strategy that enhances corporate identity and values.

Is not just a brand of canned fish, but a story of the sea and Italian cuisine that unites past and present. Thanks to its ability to innovate without betraying its roots, it enriches everyday recipes that are simple and convivial, enhancing moments of sharing at the table. Whether it’s a quick lunch with tuna and vegetables, a special dinner with clams and fresh pasta, or a ready-to-use sauce that brings the scent of the Mediterranean in just a few minutes, products are proof that tradition and modernity can coexist in harmony. In every jar, one finds the essence of a brand that has made sustainability and authenticity its founding values, continuing to tell the story of the sea with the same passion as over seventy years ago.

Products

FAQ

When was Zarotti founded?

Was born in 1952 in the Food Valley, in Parma, but has its production roots in Cilento. With over 70 years of history, it combines artisan tradition and technological innovation, becoming a point of reference in the world of Italian fish preserves.

What is Zarotti's production philosophy?

The philosophy is based on three pillars: craftsmanship, innovation and environmental sustainability. The company uses only natural raw materials, without preservatives or additives, handcrafted to ensure authentic taste and respect for marine biodiversity.

What type of packaging does Zarotti use?

Uses exclusively glass, tin and recyclable paper. The labels are FSC certified and, for some lines, made with recycled materials from plastic collected at sea (Ocean Action Label). All packaging is plastic free and sustainable.

Does Zarotti use additives or preservatives in its products?

No, products such as Tuna fillets, Clams and Ready sauces are completely natural, without the addition of additives, preservatives or colorants. Quality is guaranteed by a controlled supply chain and craftsmanship.