Desantis oil pairs perfectly with durum wheat pasta dishes. Combined with a selection of Italian pasta, it can enhance recipes like orecchiette with turnip tops or spaghetti with garlic, oil, and chili pepper, elevating their aroma and territorial identity. This oil fits naturally into a balanced diet, as demonstrated by industry studies and tests: Desantis 100% Italian received an "excellent" rating in the Altroconsumo test of 30 brands, with a score of 71.
The company’s history includes important milestones in communication as well: memorable is the 1992 commercial with the slogan “guardians of tradition” and the 2023 campaign featuring the phrase “your oil every day,” aired on RAI networks. This return to the public eye confirmed the brand’s commitment to staying close to Italian families, not only through product quality but also through the consistency of its values.
Over time, the brand has earned numerous accolades, including the Best Value Award Puglia 2024 and the Bellavita Awards Warsaw 2025 in the oil category, thanks in part to its adherence to international certification standards: ISO 9001, ISO 14001, BRC, IFS, and product certifications such as DOP Terra di Bari, Organic, and 100% Italian. These standards confirm a genuine commitment to quality, safety, and traceability throughout the entire production chain.
One distinctive aspect of the Desantis identity is the deep connection with Giovanni Desantis, the company’s founder: the name “San Giovanni,” which for years identified one of its flagship products, was updated to “1909” precisely to honor the memory of the grandfather and his origins. This gesture reflects the family’s desire to pass on olive oil knowledge not just as a craft, but as a living culture.
Within the Italian large-scale retail market, Desantis holds a prominent position: the fourth brand in terms of market share according to Nielsen, with strong leadership in Southern Italy. The strategy of focusing on national oil has rewarded the company, bucking the trend of declining sales of EU oils. Even abroad—from Nordic countries to the Balkans, and all the way to the United States and Japan—appreciation for Desantis olive oil from Puglia continues to grow.
Desantis olive oil is not just a condiment, but a key ingredient capable of turning any dish into an authentic experience. From the simplicity of a slice of rustic bread with a drizzle of oil to the great recipes of Italian cuisine, its presence is subtle yet essential. The company’s ability to combine tradition and modernity, family passion and industrial vision, makes every drop a symbol of consistency and love for the land.