Discover the authentic goodness of products: biscuits, snacks and pastries made with genuine ingredients and all Italian passion.
Balocco is an outstanding Italian confectionery company, founded in 1927 in Fossano, in the province of Cuneo, by Francesco Antonio Balocco. For four generations, the family has kept the tradition alive in the production of biscuits, panettoni, pandori, Easter doves, and oven-baked sweets, with artisanal passion and carefully selected ingredients.
Today, plant covers over 70,000 sqm, with technologically advanced facilities and a vision focused on sustainability and innovation. The brand is now synonymous with quality, Italian tradition, and authentic taste, recognized not only in Italy but also abroad: the company exports to over 70 countries, confirming its role as a key player in the world of Made in Italy confectionery.
In 2010, Aldo Balocco was awarded the title of Cavaliere del Lavoro, an important recognition that highlights his entrepreneurial commitment and the brand’s value. A curious anecdote tells that in 1975, to promote the famous Mandorlato, the company created a television commercial broadcast on Carosello, featuring the Kessler twins.
That campaign helped bring into the homes of millions of Italians, strengthening its identity as a symbol of the holidays. Today, on VicoFoodBox, you can buy the best products online, bringing home the sweetness of Italian tradition with just one click.
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Gocciolotti 700 g are delicious shortcrust biscuits enriched with generous chocolate chips, ideal for a rich breakfast or a sweet break. Made with wheat flour, butter, and selected ingredients, they are free from palm oil, colorings, and preservatives, in full respect of the Italian pastry tradition. Their texture is soft and fragrant, designed to satisfy both adults and children with an authentic and enveloping taste.
Risofrolle with rice flour 700 g are crumbly biscuits made with a blend of wheat flour and rice flour, which gives lightness and crunchiness. They also contain rice crispies for a pleasant and original texture. They are ideal for those looking for a light but tasty biscuit, perfect for dipping or enjoying on its own. Like all products, they are free from hydrogenated fats, GMOs, palm oil, and artificial additives.
Zuppole 700 g are perfect dipping biscuits, with a soft and golden texture. Made with fresh pasteurized milk, honey, and sugar crystals, they offer a delicate flavor and a structure designed to hold hot beverages like milk and tea. These biscuits are also made with simple and quality ingredients, in respect of the Italian tradition.
All biscuits are made in Italy, in the Fossano plant, with modern technologies and a production chain controlled at every stage. The company’s goal is to offer good, safe, and genuine products, following values of quality, sustainability, and innovation. By purchasing on VicoFoodBox, you can bring home the best biscuits, selected to offer every day a moment of sweetness with the authentic taste of Made in Italy.
Find out how to receive Balocco products directly at your doorstep!
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Is a company that operates according to the highest international standards in terms of quality, food safety, and environmental sustainability. Its certifications are concrete proof of its ongoing commitment to excellence and transparency. Among the main certifications is the BRCGS (British Retail Consortium Global Standard), one of the most recognized standards in the world for food safety. Alongside it, Balocco also holds the IFS (International Food Standard), which ensures compliance with strict hygiene procedures and careful control of raw materials, guaranteeing safe, traceable, and high-quality products. The company is also strongly committed to environmental protection and has therefore obtained the ISO 14001:2015 certification, which certifies the adoption of an effective environmental management system aimed at reducing the environmental impact of production activities. In addition, has achieved the UNI EN ISO 14064-1:2019 certification, related to the monitoring and reduction of greenhouse gas emissions, thus contributing concretely to the fight against climate change. All products are non-GMO and free from hydrogenated fats, and the company is currently in the process of obtaining further certifications such as Kosher, to meet the needs of specific dietary cultures. In addition to certifications, demonstrates social and environmental responsibility through concrete initiatives: from the elimination of palm oil to the promotion of projects to reduce food waste, and the introduction of eco-sustainable materials within the production facility. These certifications represent a distinctive feature of the brand, synonymous with reliability, innovation, and attention to the consumer. By purchasing its products on VicoFoodBox, you can be sure you are choosing the quality of a company that respects people, the environment, and Italian traditions.
Has been able to strengthen its image over time not only through the quality of its products, but also thanks to important collaborations and sponsorships in the world of Italian sports. Two of the most emblematic partnerships that have given great visibility to the brand are those with the Giro d’Italia and with Juventus Football Club. Between 2013 and 2015, was the official sponsor of the Maglia Rosa, the ultimate symbol of Italian cycling. The iconic jersey of the general classification leader was accompanied by the logo at every stage of the Giro, bringing the brand into the homes of millions of Italians and cycling enthusiasts around the world. This sponsorship strengthened the brand's connection with the values of tradition, energy, perseverance and Italian spirit, perfectly in line with the company’s identity. No less significant was the sponsorship of Juventus, which took place between 2010 and 2012. During that period, was the main sponsor on the official jersey of the first team, taking its logo to an international level thanks to the visibility of the black-and-white club, one of the most followed in the world. This collaboration marked a key moment for the strengthening of brand awareness, especially in foreign markets. Through these initiatives, demonstrated its ability to communicate with a broad and diverse audience, linking its name to sporting events with strong emotional and patriotic impact. The sponsorships were designed not only to promote the brand’s cookies, oven-baked sweets and breakfast products, but also to express an identity consistent with the values of commitment, passion and Italian pride that distinguish it. With these actions, has consolidated its role not only as a confectionery producer, but as an ambassador of Italian culture in the world, combining sport, taste and tradition in a winning strategy.
Currently, the company is led by Alessandra Balocco, accompanied by her husband Ruggero Costamagna and Diletta, eldest daughter of Alberto Balocco and representative of the fourth generation of the family.
Balocco S.p.A. is an Italian company in the confectionery sector, based in Fossano (CN), specialized in the manufacture of baked goods.
