Peroni beer

Since 1846, has accompanied the Italians with taste, authenticity and passion. A journey between brewing tradition, unique style and continuous innovation, for every occasion to live together.

Beers from 1846, Capri, Nastro Azzurro, Double Malt and Gluten-Free.

When Francesco Peroni founded his first brewery in 1846 in Vigevano, he probably didn't imagine that this small establishment would mark the beginning of one of the most iconic entrepreneurial stories of Made in Italy. Coming from a family of pasta makers from the Novara area, he had the intuition to devote himself to beer production in a context where wine dominated Italian tables. The choice of Vigevano was not accidental: an underground river provided the necessary water, a fundamental element for the quality of the product. beer 1846 soon became a local landmark, so much so that in 1864 a second plant was opened in the heart of Rome, in Piazza di Spagna, anticipating the proclamation of the city as the capital of Italy by several years.

The turning point came in 1901, when the company merged with the Società Romana per la Fabbricazione del Ghiaccio, beginning a phase of unprecedented expansion. Throughout the twentieth century, growth paralleled the country’s social and cultural evolution. In the 1960s, the “bionda” became a popular icon thanks to television Caroselli, helping to root the brand in the hearts of Italians. But it was in 1963 that the company launched one of its most representative products: Nastro Azzurro, inspired by the ocean liner Rex, which in 1933 won the prestigious Blue Ribbon award for the fastest Atlantic crossing.

This product marked the brand’s entry into the premium segment, bringing Italian excellence to the world. Today, the product line is broad and varied. Among the great classics stands out the beer 1846, perfect for those seeking a clear, balanced, and refreshing blonde beer, ideal to enjoy on any occasion. For those who desire bolder flavors, the Double Malt offers a fuller body and an intense note that pairs well with rich and flavorful dishes. These are joined by more modern interpretations such as beer Capri, designed to celebrate the Mediterranean lifestyle with a fresh and light taste, perfect for a sunset aperitif. Attentive to the needs of all consumers, has also introduced a gluten-free version: Beer without gluten, certified with the AIC Crossed Grain symbol, to ensure maximum safety for those with celiac disease without giving up authentic taste.

Thanks to its versatility, beer pairs perfectly with many staples of Italian cuisine. A classic example is the pairing with cured meats and cheeses, where the beer’s bitter and sparkling notes pleasantly contrast with the savoriness of aged products. Even for those who love aperitifs or want to enjoy a tasty snack, pairs excellently with crunchy savory snacks, creating a balance between flavor and conviviality. Its broader presence is well illustrated in the guide on which beer to choose for every occasion, which explores how different types of beer can elevate the everyday culinary experience. In this narrative, takes center stage for its ability to adapt to various settings, from family lunches to gourmet dinners.

Among the most fascinating anecdotes is the “Peroncino”, the 20 cl bottle launched in 1929 and relaunched in 2015 to satisfy consumer nostalgia. A small format that has become large in collective memory, symbolizing lightness and tradition. Equally interesting is the adoption of blockchain technology in 2020, through which enables the tracking of every ingredient in its product: from field to bottle.

This commitment to transparency has earned praise from MIT in Boston and strengthens trust in the brand. In everyday life, is not just a drink to share, but a symbol of Italian identity, social connection, and authentic taste. It’s the beer that accompanies life’s little moments: a pizza with friends, a Sunday lunch, a spontaneous toast. With its history spanning nearly two centuries, it represents a bridge between tradition and modernity, capable of evolving without losing its identity. And today, more than ever, it continues to unite different generations through a taste that remains simple, genuine, and deeply rooted in Italian heritage.

Quality

Gender Equality Certification - Standard UNI/PdR 125:2022

First company in the Italian brewing sector to obtain the Certification for Gender Equality according to the standard UNI/PdR 125:2022, an important recognition that rewards concrete commitment to inclusion and equity in the workplace. This goal translates into corporate policies geared to the enhancement of female talent, the promotion of equal opportunities and the dissemination of a more balanced and sustainable organizational culture. The initiative is part of the project "BeHer", through which the company overturns the historical concept of the "blonde Peroni" to transform it into a manifesto of female empowerment. A certification that represents the new face of a conscious, modern and responsible brand.

Blockchain traceability - 100% Italian supply chain guarantee

First beer company in Italy to introduce blockchain technology to track the origin of ingredients used in its beers. Thanks to this innovation, each bottle can be linked to a transparent traceability system, accessible via the QR code directly on the label. This tool certifies the use of 100% Italian malt and local non-GMO maize, guaranteeing consumers an authentic, sustainable product with a short supply chain. Blockchain applied to the agricultural supply chain is an example of how the company combines brewing tradition and digital innovation, strengthening consumer confidence through accessible, verifiable and certified data.

FAQ

Peroni is still Italian?

Yes, is still Italian in every aspect of production and culture. Although it has been part of the Japanese group Asahi since 2016, the brand maintains a strongly rooted identity in the territory. Production continues in the historic breweries of Rome, Bari and Padua, where locally grown 100% Italian malt is used. In addition, the company collaborates with more than 1,500 Italian farmers, supporting the national supply chain and guaranteeing quality and traceability.

What is the difference between Peroni and Blue Ribbon?

The classic is a light, drinkable and balanced lager, designed to accompany daily meals. The Nastro Azzurro is a premium beer with a drier profile, luppolated and aromatic. It is inspired by the Italian excellence represented by the transatlantic Rex and aims for a more refined and international experience, while maintaining Italian ingredients and processing.

Is Birra Peroni also available without gluten?

Yes, has created a version suitable for those who suffer from celiac disease: the Beer Without Gluten. It is certified with the Spiga Barrata AIC label and contains less than 10 ppm of gluten, ensuring consumer safety without compromising the authentic taste of traditional beer. It is available in 33 cl format, packed in practical multipacks.

How do I know where my bottle of Peroni comes from?

Each bottle is equipped with a QR code that allows access to a system of blockchain traceability. This allows you to know the path of the ingredients, from the field to the brewery, including the origin of the 100% Italian malt. It is a pioneering initiative in the brewing industry, demonstrating Peroni’s commitment to transparency and quality.

What ingredients does Peroni use?

Uses only natural ingredients and selected: water, 100% Italian barley malt, non-GMO corn, hops and yeast. Contains no chemical additives or preservatives. This choice reflects the desire of the brand to offer a product faithful to tradition and simplicity, but with high quality standards and controlled throughout the supply chain.

Does Peroni support Italian sport?

Yes, is an official partner of the Italian National Football Team, including men’s, women’s, futsal and beach soccer teams. He is also a sponsor of the Scuderia Ferrari HP. These collaborations confirm the deep link between Peroni and the values of Italian, such as passion, competition and national pride.