The bakery was founded in the early twentieth century when great-grandfather Ciccio arrived from Salerno and opened a tarallificio in Gradini di Santa Barbara in Naples. His son Mimì marries a Neapolitan woman, challenging Salerno tradition, and uses the inheritance of a distant relative to open the workshop on Via Cirillo at the Mercato dei Fiori. Oggi is run by the fifth generation, with Antonio Rescigno, his wife Maria, and their three children Annalisa, Daniela, and Mimmo continuing the craft passed down through the generations. The original laboratory on Via Cirillo still exists, retaining the scents of freshly baked bread that filled the air a hundred years ago when Neapolitans bought their daily bread by bringing it home wrapped in paper while it was still warm.