Barilla: a gesture of love  since 1877

Discover the selection: Italian quality pasta, sauces and condiments, ideal for bringing the authentic taste of tradition to the table with simplicity and passion.

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Discover the quality and Italian tradition of the products, the most loved pasta in the world

Founded in 1877 in Parma, it began as a small bakery started by Pietro Barilla, with the mission of producing bread and pasta of the highest quality. Over more than 145 years of history, it has transformed from a local workshop into a global brand, becoming one of the leading symbols of Made in Italy around the world.

As early as the beginning of the 20th century, the company began equipping itself with industrial facilities for pasta production, ahead of its time and embracing technological innovation without ever compromising on artisanal quality. In the 1960s, it entered Italian homes also thanks to iconic advertising campaigns that strengthened its image as a family-oriented and trustworthy brand, with slogans like “Where there’s Barilla, there’s home,” which have become part of the collective imagination.

Today, the company is run by the fourth generation of the namesake family and continues to uphold its founding values: quality, tradition, innovation, and sustainability. The product range is born from a careful selection of raw materials, especially Italian durum wheat, cultivated through traceable and sustainable supply chains. Every step of production is designed to ensure taste, safety, and respect for the environment.

The commitment to the environment is also reflected in production, which uses modern facilities and cutting-edge processes. The company constantly invests in research and development to reduce emissions, improve packaging, and promote regenerative agriculture, while staying true to the authentic taste of Italian tradition.

With production sites in several countries but a heart firmly rooted in Parma, it continues to be an ambassador of Italian craftsmanship worldwide. Its products tell a story of family, passion, and dedication that has been renewed for over a century.

The heart of its offering remains pasta, a simple yet culturally rich food that embodies the conviviality and identity of Italian cuisine.

The group is present in over 100 countries and is among the most beloved brands by families, thanks to its consistent quality, reliability, and ability to innovate without ever losing touch with its roots. Choosing this company means choosing a 100% Italian product — safe, tasty, and environmentally friendly.

It’s more than a brand: it’s a promise of everyday quality, a symbol that accompanies the kitchens of those who love to eat well, with simplicity and passion. Not sure what kind of pasta to make? Here’s a delightful alternative: Quick pasta recipes for every day

It is much more than a food company: it is a point of reference for millions of people who, every day, choose the quality and authentic taste of Italian cuisine.

For generations, it has accompanied the meals of Italian and international families with a range of products designed to always offer the best in terms of flavor, safety, and convenience. Among the pillars of its offering are three iconic products, ideal for bringing the richness of Italian tradition to the table:

Pasta: the heart of the brand’s identity. Made with selected durum wheat, it guarantees perfect cooking, excellent texture, and an unmistakable flavor. Available in dozens of shapes – from classic spaghetti to penne rigate – it’s perfect for any type of recipe.

Basil Sauce: a simple and genuine condiment made with 100% Italian tomatoes and fresh basil. Ideal for those who love authentic flavors and want a ready-made sauce without compromising on quality.

Pesto alla Genovese: a rich and flavorful cream prepared according to the Ligurian tradition. With fresh basil, PDO cheeses, and extra virgin olive oil, it’s the perfect solution for a quick yet refined first course.

Each product is the result of a careful, sustainable, and continuously innovative production process. The brand constantly invests in research and development to improve recipes, reduce environmental impact, and meet the nutritional needs of modern consumers. Choosing the brand on Vico Food Box means relying on a historic name capable of combining tradition, innovation, and sustainability. From pasta to sauces, every product is designed to offer an authentic culinary experience that blends flavor with Italian values. Bring home the best of tradition with us.

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Certificates of quality

Certifications

One of the aspects that demonstrates the brand’s concrete commitment to quality, safety, and sustainability is its numerous international certifications obtained over the years. These recognitions are not mere labels but objective guarantees that testify to compliance with high standards at every stage of the production chain.

Among the most important certifications stands the ISO 22000, the global standard for food safety, which ensures control over every stage of production, from raw material selection to packaging. This certification is synonymous with quality and reliability.

As proof of its environmental awareness, the company has also obtained ISO 14001, dedicated to environmental management. This certification confirms the company’s commitment to reducing environmental impact through sustainable production processes, efficient use of resources, and lower emissions.

Equally important is the BS OHSAS 18001 certification (now replaced by ISO 45001), related to health and safety at work, which shows that the company prioritizes not only consumers but also the well-being of its employees and collaborators.

The focus on quality also extends to corporate management, thanks to ISO 9001, a key standard that certifies excellence in organizational processes and the continuous pursuit of improvement.

Finally, in line with the growing demand for transparency and accountability, Barilla regularly reports its performance through the Sustainability Report and participates in international initiatives such as the United Nations Global Compact, confirming its active role in building a more ethical and environmentally respectful economy.

All these certifications make it a model of excellence not only in gastronomy but also in the industrial and social spheres.

GOOD FOR YOU, GOOD FOR THE PLANET

When talking about Italian excellence around the world, it’s impossible not to mention Barilla—not only for the quality of its products but also for its deep commitment to a more responsible future. One of the brand’s key strengths, which makes it truly unique, is the “Good for You, Good for the Planet” program, a corporate strategy that combines attention to health, environmental sustainability, and community well-being.

Through this project, the company has initiated a concrete transformation across its entire supply chain. The goal is clear: to offer healthier products by reducing ingredients such as salt, sugar, and fats, and by improving the nutritional profiles of foods without compromising on taste. But that’s not all — each product is also designed with its environmental impact in mind, with particular attention to reducing CO₂ emissions, saving water, and using 100% recyclable packaging.

One of the most appreciated aspects of this philosophy is the promotion of local territories. The company focuses on a short and traceable supply chain, favoring Italian durum wheat cultivated sustainably, processed with transparency and responsibility. Every year, the company publishes a detailed Sustainability Report, demonstrating its commitment to communicating its results clearly and transparently.

At the same time, it supports numerous social, educational, and food-related initiatives in different parts of the world, providing tangible support to the most vulnerable communities. This integrated approach shows that the brand is not just about producing high-quality pasta and sauces, but about working every day to leave a positive mark — both on the plate and in the world.

FAQ

Italian company.

It was founded in Parma in 1877 by Pietro Barilla and is still owned by the family, now in its fourth generation. Even though it is present all over the world and also has production plants abroad (such as in the United States), the heart of the company, the headquarters and its identity remain 100% Italian.

The best-selling pasta brand in the world is Barilla.

Thanks to its presence in over 100 countries, a wide range of products and a very strong identity linked to made in Italy, it is the world leader in the pasta market both in terms of sales volume and value. It has production plants in different parts of the world (Italy, United States, Turkey, Greece, etc.) but maintains its Italian identity.

In many international rankings, it is considered the number one pasta brand for recognisability, distribution and consumer trust.

The owner is the Barilla family, which still holds total control of the company today.

Currently, the main members of the family at the helm of the group are:

  • Guido – President of the Group

  • Luca – Vice President

  • Paolo – Vice President and former president of AIDEPI (Association of Italian Sweet and Pasta Industries)

The company is private, not publicly traded, and remains entirely family-owned, which is quite rare for a business of this size globally.

The Foundation created the Savings Book, with 120 tips to reduce food waste.
You can request it:

  • On the official website of the Foundation

  • Filling out a online form

  • In some cases it is also available in Free PDF

  • The paper version is free, but up to stock exhaustion and with shipping in approximately 60 days

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