Chewing gum e caramelle Perfetti Van Melle

Since 1946 has brought freshness and sweetness with iconic brands that have made the history of sweets and chewing gum in Italy and around the world.

Discover products

Goleador, White Goliath, Morositas, Air Vigorsol Tires and Frisk Candy

Perfetti Van Melle is a brand that combines Italian creativity with Dutch precision, officially born in 2001 from the merger of the historic company Perfetti, founded in Lainate in 1946 by brothers Ambrogio and Egidio, and the Dutch Van Melle, active since 1841. The history of this international group, however, has roots that go much further back, when in the post-war years the small Lombard company began producing candies and chewing gums destined to win over an increasingly broad audience. In the 1950s, the launch of Brooklyn, the first chewing gum made in Italy, marked a turning point and opened the way to a path of growth that would transform the brand into a global confectionery giant.
With the new millennium, the merger with Van Melle led to the integration of iconic brands such as Mentos, Fruittella, and later Chupa Chups, creating a portfolio capable of reaching over 150 countries and millions of consumers. The history is marked by constant innovations, linked not only to products but also to advertising language. Commercials that entered the collective imagination, such as the Tabù candy ad in the 1980s, featuring a minimal and elegant animated character, helped define a distinctive and sophisticated identity.
At the same time, the lively communication of brands like Big Babol managed to speak to generations of children and teenagers, turning simple sweets into symbols of carefree joy. 

The variety of the catalog, ranging from fruity gummies to balsamic pastilles, reflects a clear intent: to always offer new taste experiences, capable of adapting to different moments of the day and various needs. Among the most popular products are the fruit candies , offered in iconic versions that have accompanied impromptu soccer matches and afternoons with friends.
Alongside these, one cannot fail to mention the balsamic freshness of Golia Bianca, created to deliver an intense and lasting sensation. The soft Morositas, also made famous by advertising campaigns featuring well-known faces of the 1980s, offer a unique texture and intense fruit and licorice flavors. The world of chewing gum is represented by Air Vigorsol gums, launched with modern packaging and always synonymous with instant freshness. Finally, there are the iconic Frisk candies, small but with an intense flavor, loved for the practicality of the pocket-sized Cleanbreath format.
Each of these products tells a fragment of the company’s long history, made of immediately recognizable flavors and constant innovations. The strength of Perfetti Van Melle lies not only in individual brands but also in its ability to update packaging and communication strategies, keeping pace with the tastes of new generations. From the 1970s to today, the logo has undergone several restylings, always with the aim of conveying modernity and freshness. More recently, research has focused on sustainable materials and digital activation initiatives, as in the case of Air Action Vigorsol, which has successfully combined tradition and innovation
This approach demonstrates a growing sensitivity towards the environment, combined with the desire to offer engaging consumer experiences also through design. One aspect that has made the company’s journey unique is its ability to create advertising campaigns that became part of Italian popular culture.
The Tabù commercial, with its black-on-black contrast and minimal aesthetic, was one of the most original and impactful ads of the 1980s. At the same time, Morositas commercials won over the public with catchy jingles and famous showbiz faces. Has thus been able to transform the simple act of enjoying a candy into an emotional experience, tied to memories and images hard to forget. The company has built its reputation on solid values such as quality, food safety, and a focus on innovation. The use of selected ingredients, natural flavors, and certified processes has made it possible to achieve recognitions such as ISO 9001, ISO 22000, HACCP, BRC Food, FSSC, and IFS, along with Halal and Kosher certifications to meet specific consumer needs in different parts of the world.
This approach testifies to a constant commitment to high standards, essential for a group that distributes in over 150 countries and must respond to diverse demands.
A little-known fact concerns the brand’s international reach: while in Italy names like Goleador or Morositas are synonymous with moments of fun and indulgence, in other markets it is brands like Mentos or Chupa Chups that represent the core of the offering. This ability to adapt, tailoring products to local preferences without losing brand consistency, is one of the reasons behind the company’s global success. A balance between strong identity and cultural flexibility that not all food companies have been able to achieve with the same effectiveness. Today, Perfetti Van Melle represents a bridge between past and present, between childhood memories and contemporary trends. Its candies and chewing gums easily fit into daily life: becoming a small pleasure during a work break, a travel companion, a detail that accompanies social moments.
The brand’s evolution tells the story of how it is possible to renew without forgetting one’s origins, continuing to offer taste experiences that unite different generations. With the ability to innovate while staying true to the values of quality and authenticity, Perfetti Van Melle confirms itself as a brand capable of celebrating Italian and European confectionery tradition, projecting it into an increasingly international context.

Quality

ISO 9001 – Internationally certified quality management

Is certified ISO 9001, one of the most recognized international standards for quality management. This certification guarantees continuous monitoring of production processes and constant improvement in terms of consumer satisfaction, food safety and product innovation, applied to historic brands such as Goleador, Morositas and White Goliath.

FSSC 22000 – Food safety for global production

Is certified according to the standard FSSC 22000, which integrates the requirements of ISO 22000 and guarantees a robust food safety management system globally recognized. This applies to the production of Frisk sweets, Air Action Vigorsol tires and all products intended for international markets.

FAQ

No, Air Action Vigorsol gums are sugar-free and use sweeteners to ensure intense freshness and long life. Available in different flavours, they are designed for those looking for energizing chewing and always fresh breath.

Yes, White Goliath contain essential eucalyptus and menthol oils, which help clear the airways and refresh the throat. They are ideal in cold periods or for those who want a natural balsamic effect.

Yes, classic Morositas contain food gelatin of animal origin, a common ingredient in licorice gummed products. Those following a vegetarian or vegan diet should consult the label to check for any alternative variants.

Some variations of Frisk candies, such as the Frisk Energy line, contain a small amount of caffeine, designed to offer a energy boost and an intense sensation of freshness. The classic versions, however, are caffeine-free.

Products

Showing 1-12 of 17 item(s)
Product added to wishlist