Confectionery and creams Bio Rigoni of Asiago

Attention to specific dietary needs is also manifested in the Organic Dairy-Free Nocciolata Spread, a formulation designed for vegans, lactose intolerant individuals or simply for those who wish to reduce consumption of animal derivatives without sacrificing the creaminess and full taste of a quality spread. This version demonstrates how product innovation can respond to contemporary nutritional trends while maintaining intact the brand identity founded on organic ingredients, controlled supply chains and clean recipes. Beyond the core lines, the portfolio has progressively enriched with Mielbio for organic honeys that recall the family's beekeeping origins, DolcedÌ as a natural sweetener alternative to refined sugar, Tantifrutti for fruit beverages and DolceHerbe, a supplement based on honeys and echinacea that extends the concept of natural wellness also to the nutraceutical sphere.

Fun fact: in 2013 the company launched a television advertising campaign that marked collective memory by introducing Birgale, the forest gnome who became the official mascot of the Nocciolata line. This fairytale character, protagonist of commercials and even a short film, perfectly embodies the brand values linked to the natural world, the magic of Alpine forests and that almost enchanted dimension that characterizes the Asiago Plateau. Birgale is not just a communicative device but represents value storytelling that emotionally connects consumers to the product, transforming the simple spread of cream into a moment of contact with nature and genuine traditions. The choice of a fantasy mascot fits into a communication strategy that aims to differentiate itself from the aggressive tones of conventional food marketing, instead privileging a warm, reassuring language suitable for all ages. In 2023 the company celebrates its centenary with the expansion of the range through special editions and new products such as Nocciolata Crunchy with crunchy granules, Fiordifrutta Special Edition with novel fruit combinations and lines without added sugars that respond to the growing needs of diabetic consumers or those attentive to glycemic control.

The commitment to environmental sustainability is not limited to choosing organic but extends to the entire production cycle: the company has received recognition from Forbes Italia among the "100 Responsibility 2020" thanks to investments in cogeneration that have reduced energy consumption by up to fifty percent, the installation of photovoltaic systems at the Albaredo d'Adige facility, the water recycling and purification system and carbon footprint studies conducted on the life cycle of representative products to measure and progressively reduce environmental impact. These interventions testify to a long-term strategic vision where sustainability and competitiveness are not in contradiction but mutually reinforce each other through energy efficiency, waste reduction and logistic optimization. The company mission revolves around producing "good, healthy and simple" foods with only certified organic raw materials and traceable Italian supply chains, valuing the territoriality of the Plateau as an identity element and simplicity as a guiding principle in formulations. The founding values are respect for nature as the primary source of quality, continuous innovation in the search for increasingly sustainable solutions, transparency toward consumers through clean labels and direct communication, and that family passion that now spans four generations maintaining alive the pioneering spirit of grandmother Elisa who a century ago decided to transform her love for bees into an entrepreneurial project destined to leave a deep mark on the Italian food landscape.