Carapelli oil

The history of Carapelli is rooted in the heart of Tuscany at the end of the 19th century, when in 1893 in Montevarchi Costantino Carapelli decided to start a business that combined trade and a passion for quality, giving life to a company destined to become a benchmark in the Italian olive oil industry. Over the years, the company evolved from a small warehouse into an industrial enterprise capable of innovating while preserving tradition, overcoming difficult times such as the destruction of its facilities during World War II and being reborn with new energy thanks to modern plants. In the 1960s and 1970s, Carapelli did not limit itself to producing oil but was among the first Italian brands to understand the importance of communication, launching advertising campaigns that helped spread the culture of bottled extra virgin olive oil—an innovation that would change Italian consumption habits. With its entry into the international Deoleo group, the company strengthened its global presence, without ever losing its connection to its homeland and to the values that have distinguished it from the very beginning: authenticity, quality, and transparency.

The beating heart of production remains Extra Virgin Olive Oil, a product that tells the story of a long tradition tied to olive selection and extraction techniques that guarantee taste and traceability. Among the most renowned lines stands out the Oro Verde Cold Extracted Extra Virgin Olive Oil, introduced in 1998 and since then a symbol of excellence for its balance between intense aromas, cold processing, and distinctive packaging that enhances its character. No less important is the classic Extra Virgin Olive Oil, in the “Il Frantolio” variant, which has accompanied generations of families with its versatility. Completing the range is a different but equally historic product: Giglio Oro Sunflower Oil, launched in the 1950s and recently awarded for its innovative packaging.

The range is not just a variety of oils but represents a journey through decades of research, study, and attention to detail. From the renowned Oro Verde, recognizable by the vibrant tones of its label, to Giglio Oro, which reflects the evolution of Italian consumer tastes, to the more classic products that maintain the unchanged bond with everyday dining, each bottle becomes the symbol of a tradition that has adapted to modern times. The focus on aesthetics and communication is also evident in the restyling of the packaging, awarded for the ability to combine functionality and sustainability—a value increasingly central to the company. The modern labels, in fact, speak of traceability, respect for the environment, and care for consumers, demonstrating how the culture of olive oil is not only a matter of taste but also of responsibility.