Snack Saiwa

Snacks and biscuits that have made history in Italy, between crunchiness, tradition and continuous innovation, with products designed for every moment of the day.

Cipster, Oro Saiwa, Crackers Ritz and Tuc Crackers: iconic flavors and authentic quality

At the beginning of the last century, when the Italian food market was still dominated by bulk and artisanal products, a Genoese entrepreneur named Pietro Marchese founded SAIWA in 1900, an acronym for Società Accomandita Industria Wafer Affini. Inspired by British wafers, Marchese started a business destined to change the way Italians consumed biscuits. The company’s very name was suggested by Gabriele D’Annunzio, a key figure in Italian culture at the time, who also took part in the brand’s first advertising campaigns. Over the years, transformed from a small local business into a national giant in the confectionery and savory snacks sector, becoming part of the international group Mondelēz International and establishing its production hub in Capriata d'Orba, Piedmont.

The industrial breakthrough came in the early decades of the twentieth century, when began packaging its products—an innovation that allowed it to stand out in a market still tied to artisanal distribution. The ability to combine production efficiency with a focus on quality remained a constant throughout the following decades, leading up to the introduction of the legendary Oro Saiwa biscuits, which still today represent one of the brand’s symbols. Crunchy, light, and golden, these biscuits have become a staple in Italian pantries and have evolved over time with wholegrain, cereal-based, sugar-free, and dietary-specific variants.

Alongside confectionery products, the brand has also managed to innovate in the savory segment. Cipster, with their light texture and signature thin-wafer shape, are among the most recognizable and beloved snacks across generations. Their success was such that they inspired advertising campaigns that became part of the collective imagination, with commercials playing on rhythm, lightness, and conviviality. Also within the savory snack segment, there are the famous Ritz Crackers, known for their crispiness and delicate flavor, ideal for any moment of the day.

Still within the category of savory crackers, the Tuc Crackers stand out, renowned for their versatility and available in numerous varieties. The tomato and Grana Padano version combines two ingredients strongly tied to Italian culinary tradition, offering a snack suited both as a quick bite and as an accompaniment to fast meals.

In addition to its range of individual products, also stands out for its ability to adapt to the times. Over the decades, packaging has undergone numerous transformations: from the transparent bags of the 1950s, which showcased the biscuit’s golden color, to more modern, durable, and now more sustainable packaging. In recent years, has introduced low environmental impact materials, favoring recyclable plastic and reducing unnecessary packaging. Some special editions have celebrated historic milestones of the company or revived vintage designs, sparking emotions and memories among its most loyal consumers.

A lesser-known aspect concerns the brand’s social commitment. Since 2007, part of the revenues from Oro Saiwa has been allocated to multiple sclerosis research projects, demonstrating concrete attention to health and community well-being. Similarly, the company promotes values such as quality, trust, and responsible innovation—values that are also reflected in the choice of raw materials and strict quality controls. Over time, has obtained quality certifications that confirm its compliance with international standards on food safety, production, and traceability.

An intriguing curiosity relates to the first advertising campaigns, in which D’Annunzio not only suggested the name but also contributed to writing slogans and promotional messages. In the 1980s, the brand’s communication became more popular and ironic, with the famous jingle “Saiwa’s biscuits are golden,” which became part of the sound heritage of entire generations. More recently, commercials centered on family life and the value of time spent together have renewed the brand’s closeness to the public, while maintaining consistency with its history.

Today, is a point of reference for those looking for products that combine taste, simplicity, and reliability. Whether it’s a quick snack with Cipster, a moment of sharing with Ritz Crackers, or a break with Oro Saiwa biscuits, the brand manages to accompany everyday life with consistency and authenticity. Its ability to evolve without betraying its roots makes a virtuous example of how tradition can engage with innovation. In an increasingly crowded and novelty-driven market, the value of recognizability and consistent quality continues to distinguish this historic Italian brand.

Quality

FAQ

How much does a Saiwa Gold weigh?

A single Gold weighs approximately 5.5 grams. It is a light and dry biscuit, designed to be consumed in variable quantities for breakfast or as a snack. Weight may vary slightly depending on version or special editions.

How many calories does a Saiwa Gold have?

A Gold provides approximately 25 kcal per biscuit. Nutritional values are indicated on the packaging and may change according to the variant (classic, cereals, sugar-free, etc). Ideal for a light and balanced breakfast.

How many Gold Saiwa can you eat for breakfast?

A standard serving of Gold for breakfast is approximately 4-5 biscuits, equal to 100-125 kcal. They can be accompanied by milk, tea or yogurt for a complete and balanced breakfast. It is recommended to adapt the quantity to your nutritional needs.

How many Saiwa Golds are in a package?

A classic package of 250 g of Gold contains approximately 45-50 biscuits, divided into practical internal packages. Numbers may vary slightly by size or line (single dose, multipack, etc).