Ferrero desserts and snacks

A journey through taste and memories. It is much more than a brand: it is the flavor of a special moment, to be shared, experienced and cherished with those you love.

Ferrero Rocher, Pocket Coffee, Tronky and Mon Chéri

In the spring of 1946, among the hills of Alba, in Piedmont, one of the most iconic entrepreneurial stories of post-war Italy was born. Pietro Ferrero, a visionary pastry chef and the son of farmers, recognized the potential of the hazelnut, a simple yet abundant fruit in that region, and transformed it into a sweet, affordable cream: Pasta Gianduja. This product, which we could call a forerunner of modern spreadable creams, was the first step in an adventure destined to leave a mark on global food culture. After only three years, production grew rapidly, leading to the official founding of the company and the opening of the first factory. From that moment on, established itself as a symbol of quality, craftsmanship, and innovation, while always maintaining a strong bond with family and territorial roots. From a small artisanal workshop, the brand grew into a multinational present in over 170 countries, while retaining the discretion and culture of craftsmanship typical of Piedmontese tradition.

Over the decades, has introduced a wide range of products that have shaped the sweet imagination of entire generations. Among them stand out the golden pralines Ferrero Rocher, launched in 1982 with refined and iconic communication, representing accessible elegance that has conquered tables around the world. Alongside these are more dynamic products such as Pocket Coffee, which combines the pleasure of chocolate with the intensity of espresso in a format designed for those always on the move. Also, Tronky represents the perfect balance between a crunchy exterior and a soft filling, created to satisfy small moments of pleasure, perhaps alongside a hot beverage chosen in the tea break category. The liqueur pralines such as Mon Chéri stand out for their bold flavors, with cherry, liqueur, and dark chocolate, a combination designed for more demanding and mature palates, often rediscovered during festive occasions. Every product easily finds a place in the selection that VicoFoodBox dedicates to the coffee break, where daily rituals meet Italian quality.

Throughout its evolution, has never neglected the importance of design and sustainability. Starting with the first tin foil jars decorated with the mask of Gianduja, its visual identity has always accompanied product innovation. With the birth of the famous hazelnut cream in the 1960s, the transparent glass jar and block-letter logo became recognizable elements worldwide. In recent years, the company has made decisive choices to reduce environmental impact, such as introducing compostable packaging, reducing plastic in Rocher boxes, and using paper cutlery for children’s product lines. These initiatives are part of a path of environmental responsibility that has led to collaborate with international organizations such as the Ellen MacArthur Foundation, with the goal of achieving 100% sustainable packaging by 2025.

The values guiding the company have remained unchanged over time: the pursuit of excellence, respect for tradition, and commitment to the community. These principles are reflected not only in the quality of raw materials – with certified supply chains for hazelnuts and cocoa – but also in the discretion with which the company has always managed its production processes. It is well known that factories are not open to the public, a choice aimed at protecting know-how and ensuring the highest quality standards. This culture of discretion has helped build around the brand an aura of authenticity and mystery that continues to fascinate.

An interesting and lesser-known aspect of Ferrero’s history concerns the genesis of one of its first television commercials, dedicated to Rocher in the early 1980s. The commercial, set in a luxurious residence during an ambassador’s reception, quickly became a cult both in Italian and international television, marking a turning point in product communication. More than a slogan, the commercial conveyed the feeling that sharing a chocolate could become an act of class. This discreet, evocative, and elegant communication approach has remained consistent over time, evolving without ever losing coherence.

Today Ferrero continues to play a role in the daily lives of millions of families, offering solutions suited to breakfast, snacks, and even more refined moments of conviviality. Whether it is a jar to spread at breakfast, a golden praline to share, or a sweet break between commitments, every product tells a story of quality, care, and passion. In many cases, these specialties have become true ambassadors of Italian identity around the world, evoking emotions and memories linked to childhood, celebrations, and family.

Ultimately, represents a perfect example of how tradition and innovation can coexist harmoniously within a brand. Its products, deeply rooted in the collective imagination, continue to reinvent themselves to meet present needs without ever losing touch with its founding values. In a fast-moving world, remains a constant, capable of uniting generations and cultures around small moments of authentic pleasure. A discreet yet constant presence that, for over seventy years, has accompanied the kitchens and pantries of those who, wherever they are, seek a taste of Italy.

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Quality

FAQ

When was Ferrero born?

The brand was founded on 14 May 1946 ad Alba, in Piedmont, by Pietro Ferrero. The first product was Pasta Gianduja, a forerunner of Nutella. Since that time, the company has maintained a strong family identity, becoming a global symbol of Made in Italy in the confectionery sector.

What are Ferrero's most iconic products?

The most famous products include Nutella, Ferrero Rocher, Kinder (with all its lines), Tic Tac and Mon Chéri. Each of these brands represents a unique segment in the market, combining quality, innovation and a strong emotional component for the consumer.

Is Ferrero a sustainable company?

Yes, has adopted a strategy of integrated sustainability involving agricultural supply chains, packaging and renewable energy. Through the 15° Sustainability Report, he declared the goal of using only sustainable packaging by 2025, reducing CO emissions₂ and promoting social programs in commodity producing countries.

Where is the Ferrero headquarters located?

The historical and legal headquarters of Ferrero is located in Alba, in the province of Cuneo. However, the Ferrero group is today a multinational with over 100 companies and 31 production plants in the world. Despite the global expansion, the company holds firm to its Italian roots and family-based entrepreneurial culture.