Lemon Soda, drinks by Royal Unibrew

An icon of freshness since 1940: vibrant bubbles, citrus flavors and Italian spirit. Lemon Soda transforms every sip into a thirst-quenching, carefree and authentic moment.

Non-alcoholic sparkling drinks: authentic taste between lemon soda, oransoda and mojito soda

The history of Lemon Soda has its roots in 1940s Italy, when the Milan-based company Saga created a sparkling lemon-flavored drink destined to become iconic. The brand was born with the intention of reinterpreting traditional lemonade in an industrial way, while maintaining a strong link to the quality of the ingredients and Mediterranean identity. The use of Crodo mineral water, known since the 1930s for its properties and purity, has represented a distinctive element from the very beginning. Over the decades, the brand went through several phases: from the acquisition by Crodo, to joining the Campari Group in 1999, and later being sold in 2017 to the Danish group Royal Unibrew. An evolution that never undermined the brand’s deep identity; on the contrary, it enhanced it, contributing to renewing its presence in the European market. From 2020 onwards, a major packaging restyling and new advertising campaigns strengthened Lemonsoda’s positioning as a symbol of authentic Italian lemonade, capable of blending contemporary aesthetics with genuine taste.

The core of the offering naturally lies in the classic Lemon Soda, a product that has crossed generations thanks to the freshness of Sicilian lemons and its unmistakable sparkling taste. Alongside the traditional version, a complete range of alternatives has developed. The Oransoda, for example, represents the sunny, citrusy interpretation of Italian oranges, offering a refreshing drink with a bold personality. For those seeking a more exotic experience, the Mojito Soda stands out for its boldness in reproducing the aroma of the famous Caribbean cocktail in a non-alcoholic version, blending mint and lime in perfect balance. In 2010, Lemonsoda 0 was also introduced, a sugar-free variant designed for those who want to enjoy the lightness of the taste without compromise. This diversification has allowed the brand to embrace an increasingly wide audience, attentive to both tradition and new consumption trends.

Lemonsoda beverages often find their place in convivial moments, especially within the Italian aperitivo tradition. Drinks like Mojito Soda are perfect to accompany light appetizers and finger food, while the classic Lemon Soda enhances the flavor of cured meats and savory snacks. They are also frequently used in the preparation of creative non-alcoholic cocktails, thanks to their natural effervescence that adds liveliness to mixes. The success of these beverages is also reflected in their growing presence on the shelves of major European retailers, with convenient and modern formats such as 33 cl cans and family multipacks.

One of the most fascinating elements in the brand’s history is the evolution of its packaging. In the early years, the bottles and labels evoked a retro aesthetic consistent with post-war Italian imagery. With the advent of the new millennium, the brand gradually adopted more modern solutions without abandoning its historical references. The 2020 restyling, designed by the BCube agency, introduced an elegant and streamlined graphic identity: cans with a minimalist design, bold color accents, and vintage references on the back. A choice that conveys authenticity, freshness, and Italian spirit. On the occasion of company anniversaries, there have also been limited editions featuring artistic illustrations celebrating the brand’s connection with pop culture and national tradition.

Not everyone knows that Lemonsoda also has a long tradition in the world of sports. Memorable was the sponsorship of Lecce’s football team during the 2003/2004 season, an initiative that strengthened the brand’s local presence. Another significant moment was the launch of Tonicsoda in 2005, Lemonsoda’s first tonic water, a bold choice that marked its entry into the mixer beverage segment. More recently, communication has become increasingly dynamic: collaborations with creative agencies such as We Are Social gave rise to impactful digital campaigns, geared toward youthful language and social trends, culminating with the launch of Lemonsoda Twist in 2024.

At the heart of Lemonsoda’s identity lies a clear philosophy: to offer an authentic, fresh product deeply connected to its territory. The use of Sicilian lemons, Crodo spring mineral water, and a constant focus on environmental sustainability are elements that reflect a concrete commitment. The brand has invested in improving packaging materials, favoring more eco-friendly and recyclable solutions. This commitment is consistent with the values promoted by Royal Unibrew, the Danish group that today guides the brand’s strategy on a European scale, without ever compromising its Italian essence. Quality is also highlighted by awards in food design and the ongoing appreciation of consumers.

In conclusion, Lemonsoda is not just a lemon soda, but a piece of Italian taste history. Its ability to reinvent itself while remaining true to its origins makes it today a cross-generational product, capable of uniting different generations around a flavor that evokes summer, conviviality, and simplicity. Whether it’s for an aperitivo with friends, a refreshing break, or an ingredient for creative mixes, every sip tells a story of memory, territory, and freshness. A symbol that continues to evolve, with its eyes on the future yet firmly rooted in Italian tradition.

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Quality

FAQ

What does Lemon Soda contain?

Lemon Soda is a carbonated lemon soft drink with Crodo mineral water, sugar and natural flavors. It is free of artificial colors and is produced to high quality standards. It is available in bottles or cans, even in the Lemonsoda 0 version without added sugars.

What is the difference between Oransoda and Mojito Soda?

Oransoda is an all’orange, sparkling and citrus drink, while Mojito Soda is a non-alcoholic drink inspired by the cocktail mojito, with notes of lime and mint. Both are ideal for fresh, direct or mix consumption, but are distinguished by aromatic profile and consumption target.

Is Lemonsoda 0 really sugar-free?

Yes, Lemonsoda 0 is the no added sugar variant of the Lemonsoda line. It is sweetened with sweeteners and is ideal for those looking for a fresh and thirst-quenching calorie-free drink. Maintains all the taste of lemon, but with a light nutritional profile.

Where is Lemon Soda produced today?

Lemonsoda is produced in Italia, in the group's production sites Royal Unibrew, with water coming from Fonti di Crodo. The brand, born in Milan in the 1940s, maintains a strong link with the territory and a tracked Italian supply chain for all its references: lemon soda, oransoda, mojito soda and lemonsoda 0.