Juice Yoga

 A story of fruit, passion and bottles that still know how to tell tradition with every sip.

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Classic Line 100% Fruit, Optimum, Sugar-Free and Brik Formats for every need

In the heart of Romagna, in a small town called Massa Lombarda, one of the most iconic names in Italian taste was born in 1946: Yoga. This name, now synonymous with fruit juices in Italy, has its roots in a century of agriculture, innovation, and food culture. As early as 1898, fruit cultivation began systematically in this area, with varieties like the "Tardiva di Massa Lombarda" marking an era. The entrepreneurial vision of Adolfo Bonvicini led to the founding of Massalombarda S.A. in 1926, the first Italian company specializing in the industrial processing of fruit. After twenty years of experimentation and passion, the brand was born—a name that immediately stood out for its authenticity and focus on quality. The glass bottles of the 1960s, the advertisements featuring Walter Chiari, the modern and sustainable restyling: everything tells a story of evolution that has remained true to tradition while adapting to contemporary tastes and needs.

Today, offers a wide range of products that can satisfy every palate and every moment of the day. The range of fruit juices with no added sugar is ideal for those seeking balance and well-being, while still enjoying a full and authentic taste. Among the most popular varieties are pear juice and peach juice, both made from selected Italian fruit grown by over 14,000 member farmers. The more modern lines like "100% Frutta" or "Optimum" are known for their rich ingredients and lack of artificial additives, while the 200 ml glass bottles with their twist-off caps recall tradition and are perfect for on-the-go consumption. These products also pair perfectly with light and tasty food options: think of savory snacks, or for a sweet break with some cookies or a slice of bread with a good jam.

The versatility of juices also makes them stars in the kitchen, especially when preparing fresh and creative beverages. Some examples of non-alcoholic cocktails with fruit juice have become true summer rituals, where peach or orange juice serve as the base for refreshing and colorful mixes. The natural aroma of the fruit makes these creations suitable for both adults and children, helping to create convivial moments centered around authenticity.

Behind every bottle is a transparent and entirely Italian supply chain—a production model that puts sustainability and respect for the planet at its core. Starting in 2024, introduced packaging made with 50% recycled plastic, reducing emissions and turning each daily gesture into a small contribution to the environment. The “Crystal” brick, made of 86% plant-based materials, represents another step toward conscious consumption. Even logistics have been rethought with a green approach, with over 120,000 tons of products transported by train each year. This approach reflects the brand's philosophy: to offer a product that is good for those who drink it and respectful of future generations.

A curious anecdote takes us back to the 1960s, when in Italy people simply said “Yoga” to refer to any fruit juice. An extraordinary demonstration of the brand’s cultural significance, confirmed by the legal protection it obtained at the European level: in 2019, the EUIPO recognized the renown of the brand across the Union, protecting it from imitations. Creative collaborations are also part of the story, such as the limited edition with Nintendo’s Super Mario or the “Greetings from Romagna” collection, designed to highlight the Nectarine Peach, a symbol of summer and Italian agricultural identity.

In the fast-paced rhythm of modern life, continues to offer an authentic break, a return to the true flavors of fruit. The brand is not just a matter of taste, but a bridge between past and future: combining original recipes and sustainable innovations, vintage bottles and family-sized formats, short supply chains and minimal environmental impact. Its products are part of Italians’ everyday lives, accompanying breakfasts, children's snacks, home aperitifs, and work breaks. The peach juice, dense and velvety, awakens childhood memories, while the pear juice, delicate and refreshing, perfectly suits more refined palates. With its numerous product lines and constant attention to quality, is today an example of how a historic brand can reinvent itself while remaining true to its soul.

Quality

Historic Italian brand

In 2021, the Ministry of Economic Development awarded the prestigious recognition of Historic Mark of National Interest, reserved for Italian brands with over 50 years of history and a strong identity relevance. This title attests not only the longevity of the brand born in 1946 in Massa Lombarda, but also its cultural impact on the national food scene. Yoga has officially entered among the Italian excellence recognized, protected and valued by the State, to guarantee quality, tradition and continuity of production.

BRCGS Certification - Food Safety and Quality

Th plant in Massa Lombarda is certified BRCGS (Brand Reputation Compliance Global Standard), one of the most stringent international standards for food quality and safety. This certificate guarantees compliance with strict protocols on traceability, hygiene, control of raw materials and production processes. Obtaining the BRCGS represents a constant commitment to operational excellence and consumer confidence, especially in large retailers and the Horeca channel where quality and reliability are essential.

FAQ

The nectar contains a percentage of fruit that can vary between 25% and 50%, supplemented by water and natural or added sugars. The fruit juice instead contains at least 100% fruit in pure versions, such as the Yoga 100% line. The main difference lies in the density, in the more intense taste of pure juice and in the presence or not of sugars. Offers both types to meet different tastes and nutritional needs.

No, all products are made without preservatives and without artificial dyes. Their quality is guaranteed by a controlled production process and selected raw materials. The bottling system and pasteurization allow to maintain intact the properties of the fruit, ensuring safety and freshness without using chemical additives.

Yes, mainly uses Italian fruit from the fields cultivated by the 14,000 farmers members of the Group Conserve Italia. The supply chains are traced and controlled, from field to bottle. Peaches, pears, apricots and apples come directly from local production, guaranteeing freshness, seasonality and respect for the territory.

Juices in glass or PET should be kept in the refrigerator once opened and consumed preferably within 2-3 days. It is advisable to shake them before use to keep the distribution of content homogeneous and preserve the authentic taste of the fruit. Products packaged in brik for children follow the same recommendations.

Yes, is a historically chosen brand by families, and is highly appreciated by children for its natural sweetness and variety of tastes. The Optimum and Brik lines are also designed for children, with a high percentage of fruit and no added sugar. The quality of raw materials, the absence of preservatives and the Italian origin make them a safe and tasty choice.

Absolutely. Offers a dedicated line no added sugars available in flavors such as peach, orange, pear and pineapple. These products are ideal for those who want to reduce the consumption of sugars, while maintaining the pleasure of the authentic taste of fruit. They are available in 1 litre PET bottles and meet the same quality standards as the other lines.

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