Lines was launched in 1963 by the Angelini family through Fater founded in 1958, introducing the first disposable absorbent to the Italian market revolutionizing feminine hygiene which until then had been based on reusable cloth cloths requiring laborious washing. The name comes from linen, the original material of baby swaddling clothes, emphasizing bonding with care and naturalness, communicating softness rather than exclusively emphasizing functionality. In 1992, Fater became a joint venture between Angelini Industries and Procter & Gamble, bringing global technologies and widespread distribution throughout Italy. In 2010, it launched Lactiflex™ technology, the first Italian technology for ultra-adaptable pads with a patent that guarantees flexibility by following body movements, evidence of continuous investments in innovation by responding to real female needs collected through clinical tests and focus groups.