Products for care and hygiene Borotalco

Since 1878 has accompanied daily care with unique aromas and timeless delicacy, becoming a symbol of Italian well-being thanks to authentic and always innovative products.

Powder, Bubble Bath, Liquid Soap and Spray Deodorant

In the heart of Florence, at the end of the 19th century, one of the longest-lasting and most recognizable stories in Italian personal hygiene was born. It was 1878 when the English chemist Henry Roberts created a revolutionary product by combining talc extracted from the Italian Alps with boric acid: this is how "Boro-talcum" was born, a name that would soon become synonymous with daily care itself. Is not just a brand, but a cultural icon that has accompanied generations with its unmistakable fragrance, constantly evolving without ever losing its authentic soul. Its history spans the transformations of the past century, from the first green tin jar in 1904 to the TV commercials of the 1950s, and up to the technical innovations of the new millennium, always maintaining a strong bond with Italian roots and family tradition.

Over the decades, has expanded its universe, becoming a point of reference for personal hygiene and well-being. Among the products that best reflect its evolution is undoubtedly the talcum powder, still loved today for its delicacy and its ability to leave the skin dry and velvety. This product represents a direct link with the original formula and the sensory experience that made the brand famous throughout Italy. Alongside the historic powder, a complete line has been established for every moment of personal care, such as the shower gel, which combines fragrance, freshness, and respect for the skin’s natural balance, turning the shower into a daily act of well-being. For hand cleansing, also offers effective yet gentle solutions such as the liquid soap, ideal for frequent use and suitable for the whole family. For those seeking long-lasting protection and freshness, the spray deodorant is a reliable choice, enhanced with advanced technologies such as absorbent Microtalco and Odor-Converter™, which releases fragrance with every movement.

Over the years, has maintained a strong visual identity: the deep green of its packaging, the iconic figure of the "woman with child" designed by Gino Boccasile in the 1950s, and the bottle design have all contributed to making the brand instantly recognizable. From 2018 onwards, the aesthetics of the products underwent a restyling that modernized their look without abandoning the historical visual references, targeting a younger audience also attentive to environmental impact. The packaging has evolved towards recyclable materials, in line with the brand’s commitment to greater environmental sustainability, also supported by concrete initiatives such as reforestation projects in collaboration with Terraforma.

A distinctive element of philosophy is precisely the balance between tradition and innovation. While remaining faithful to its origins, the brand has been able to reinterpret its role in everyday life, linking itself to emotional and inclusive campaigns. One example is the recent initiative “Embrace Life,” a communication platform that highlights the hug as a universal gesture of closeness and humanity. The value of contact, care, and rituality in body care is also reflected in small daily gestures, such as the fragrance left by a shower gel or the feeling of dry, protected skin after using talcum powder. A closer look at the absorbent and protective properties of natural talc, often underestimated, shows how these characteristics are still highly relevant today, especially in the care of delicate or irritation-prone skin.

Interestingly, few people know that was one of the very first Italian brands to appear in television advertising. Its debut on the small screen came in 1957 with the famous commercial “Run Woman Run,” part of Rai’s Caroselli, an iconic format that shaped the national collective imagination. Later, the brand further strengthened its presence through artistic and cultural collaborations, such as the exhibition at the Museo della Permanente in Milan for its 120th anniversary, which celebrated its historical and symbolic value in Italian popular culture. This strong cultural rootedness has led to the fact that in many contexts, even linguistic ones, the term “borotalco” has entered common usage as a generic synonym for body talc—a rare case of total identification between product and brand.

Today is synonymous with reliability, well-being, and Italian identity, with a product range that spans generations and accompanies the small daily gestures of millions of families. Its ability to innovate while staying true to itself makes it a unique protagonist in the personal care landscape. The quality of its formulations, the safety of its production processes, and the use of ingredients such as Italian talc from Val Chisone, subjected to rigorous controls, confirm the brand’s commitment to high standards and transparency.

Continues to unite past and present, tradition and modernity, transforming every daily gesture into a moment of authentic care. Whether it’s a regenerating shower, the freshness of a deodorant, or the protection of a historic powder, each product carries with it a legacy of quality, passion, and attention to well-being. And in an increasingly fast-paced world, this consistency in values represents a true form of modernity.

Quality

FAQ

What is Borotalco used for?

Is a natural absorbent powder based on talcum powder, used to refresh the skin, absorb sweat and prevent irritation from rubbing. It is ideal for adults and children, even after a shower or sporting activity. Its unmistakable scent and silk effect make it a cult product of Italian personal hygiene.

Can Borotalco be brought by Ryanair plane?

Yes, it is possible to carry in a hand suitcase on Ryanair flights, as long as it is in solid or powder format (e.g. 100g jar). For liquid products such as spray deodorants or foam bath, the limit of 100 ml per single container must be respected and inserted into resealable transparent bags as per TSA regulations.

Why do ants die with Borotalco?

Can disturb ants because absorbs moisture and essential oils from their exoskeleton, causing dehydration. In addition, dust obstructs the respiratory tract of insects. Although not an official insecticide, it is often used as a natural repellent at home, spreading it near doors or windows.

Borotalco: what is it?

Is a historic Italian brand born in 1878, known for its talc powder with an absorbent, refreshing and fragrant action. Over time it has expanded the range to deodorants, soaps, shower gels and body products, keeping the philosophy of daily well-being at the centre. The name comes from the original formula: boro + talc.