Typical Italian products wherever you want, throughout Europe

If there’s one thing we Italians truly can’t give up, it’s our food.
It’s what expats miss the most. But from now on, if you live abroad, you no longer have to give up your favorite Italian products: thanks to Vico Food Box, you can do your grocery shopping online and receive it anywhere in Europe.

Ah, us Italians – so different, playful, romantic, but also often late and at times argumentative. Yet always united by good food. Because we, raised with the culture of good eating, could never live without it. Not even abroad.

There are those who had to leave Italy for work, those who did it to seek better opportunities in a slightly more adventurous way. Some followed their heart. Some wanted to travel, discover new perspectives, and break free because the boot was feeling a bit too tight. Just last year, about 131,000 Italians emigrated, according to a recent article from Il Sole 24 Ore, for a total of 5.3 million. At least the official ones — those registered with AIRE (Registry of Italians Residing Abroad).

Living abroad definitely has many positive sides. We, who were expats ourselves — before deciding to bring Vico Food Box back to the Bel Paese and make it a 100% Italian company — know this well. Discovering new cultures, embracing new challenges, stepping out of your comfort zone (to use an English term). These are life-changing experiences we recommend to everyone, even just for a short time. Of course, we also feel obligated to warn you: you will miss Italy. Because some habits are hard to break. And among these is our love for good food and quality grocery products. So how to manage?

Shopping online and receiving it abroad
Yes, just like if you were at your trusted supermarket in Italy. Only this time, you can do it from your living room, in any European city. Online grocery shopping is becoming more and more common. The pandemic and the resulting lockdown provided a strong motivational push to the more traditional shoppers and reinforced the habits of those who had already adopted this practice.

After all, if you can save a lot of time and effort to meet a recurring need, why not do it? But if you're still not convinced, here are 7 solid reasons that we’re sure will break through your skepticism. Just beware: once you start shopping for groceries online, there’s no turning back.

When it comes to sitting down at the table, we’re certainly not the only ones who love Made in Italy. The idea that Italy is the homeland of good food is as much a cliché as it is the truth. What still needs to be emphasized, however, is that this doesn’t apply only to our culinary culture and traditions, but also to many brands and packaged products that are synonymous with quality. You’ll find proof of this in many foreign cities. In addition to restaurants, bistros, trattorias, and pizzerias, Italian food products have become increasingly common in supermarkets abroad.

But instead of wandering all over the city, carrying bags and boxes, today there’s a simpler and more convenient way to enjoy Italian products abroad: buy them online.

And simplicity and convenience are certainly not the only advantages of choosing a food e-commerce site over a physical supermarket. The greatest benefit is economic.

Whether in Berlin, Paris, London, Brussels, or Amsterdam (just to name a few capitals), you’ll find shelves full of Italian products like Barilla pasta, De Cecco or Garofalo, Mutti sauces and tomato purée, Rio Mare tuna, or even bottles of red wine, from Chianti to Primitivo. And how could we forget the ever-present Parma ham and buffalo mozzarella? Well, that all sounds great — but unfortunately, it’s not that simple.

As easy as it has become to find these delicacies outside our borders, something about them doesn’t quite feel Italian: the price. If you live abroad, you’ve surely noticed it — Made in Italy, outside of Italy, comes at a cost. But what if we told you that you can now find Italian products at Italian prices in Europe?

Buying Italian products at Italian prices in Europe
Yes, it’s possible. Or better yet, with great effort, we’ve made it possible. This is one of the core principles that guided us in creating Vico Food Box — a food e-commerce platform that speaks Italian even when it shows you the bill. After years of living abroad, we realized how difficult it was to find many staples of our healthy cuisine without spending a fortune.

So, not finding an adequate solution, we decided to create one ourselves and share it with everyone who wants to be part of it. Here, you’ll find all the products we mentioned — and many more. From basic essentials that should never be missing in your pantry to typical products for special occasions, creative recipes, or specific dietary preferences.

Take a look for yourself and then tell us: isn’t it time to make room for a new and healthy habit?