How to Take Care of Yourself in Summer

Summer is the season of sunshine, swims, and… dry, dull, damaged hair. We know it all too well. Sun, wind, and saltwater form the perfect trio to put even the strongest, shiniest hair to the test. But no worries: all it takes is a few extra precautions and the right products to keep glowing even under the summer sun. Whether you’re at the beach, in the city, or in the mountains, the keyword is hydration – inside and out.

And if you're curious, did you know that beer nourishes both skin and hair? A great excuse to raise a glass… to beauty.

Choose gentle shampoo and conditioner

In summer, it’s essential not to stress your hair with overly aggressive or heavy products. The sun and chlorine are already doing their job, so cleansing should be as gentle as possible. Choose hydrating and nourishing shampoos and conditioners that help keep your hair fiber soft and elastic.

A great ally is Pantene Pro-V 3-in-1 Shampoo: it cleanses, nourishes, and protects in a single step — perfect for those with little time who still want daily care. For an extra touch of softness, pair it with Sunsilk Liscio Perfetto conditioner, ideal for smooth, glossy hair even in humid weather.

Don’t forget your skin

The sun doesn’t only affect your hair — your skin also needs special attention during the summer. After a day of heat, sand, or air conditioning, the evening shower becomes a true regenerating ritual.

To make it even more pleasant, choose products that combine effectiveness with that familiar scent of home. Felce Azzurra Classic shower gel, with its unmistakable fragrance, is perfect for those who love Italian rituals — even in the shower.

After cleansing, moisturize deeply with Kaloderma Aloe Body Lotion: a fresh, light cream that absorbs quickly and leaves skin soft, nourished, and ready for new sunlit adventures.

Your summer beauty routine starts in the shower

Even in summer, you shouldn’t give up those small gestures that make you feel good. A scented bath after a long day, a massage with a fresh lotion, or simply the joy of rediscovering the products that smell like home.

Whether you’re on holiday or just back from work, you can turn your daily routine into a moment that’s all yours. All you need is to choose the right products with care.

Vico Food Box offers all the classic Italian favorites for body and hair care. And if you don’t want to miss anything, explore the full body care selection: shampoos, conditioners, creams, shower gels and more — all with the scent of home and the quality you’ve always trusted.

Damaged hair, dry skin, sun and salt stress? Not anymore. With the right products and a few daily tricks, summer self-care becomes simple, fragrant, and even enjoyable. Choose gentle, hydrating, authentic formulas. Trust in the Italian brands you’ve always known and loved. And turn even a quick shower into a little moment of personal well-being.

Because feeling on holiday… sometimes it just takes opening the right bottle.