Vico Food Box Gifts: a free babà

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The Babà? We’ll give it to you!

For every order of €100 or more, receive a Rum Babà in your cart as a gift.
Soft, so traditional it almost sings ‘O Sole Mio’.
In addition to the Babà, you will also receive another surprise gift chosen by the Vico Team.

Under €100? A Vico-branded surprise awaits you!

But beware: supplies run out quickly. After that, all you’ll be left with is a mouthwatering craving.

From Poland to Naples, the sweet (and slightly adventurous) journey of the Babà.

The Babà wasn’t born in Naples, yet today it’s more Neapolitan than Pulcinella. Its story begins in 18th-century Poland with King Stanisław Leszczyński: a sweet-toothed but somewhat impatient ruler, who found his favorite dessert too dry. Then, in a stroke of genius (or hunger), he soaked it in liqueur. Voilà—the first ancestor of the Babà was born. The French, never missing a chance to perfect a sweet treat, refined it and brought it to the courts of Europe, turning it into a chic, sought-after dessert.

The real twist came in the 19th century, when the Babà arrived in Naples. There it didn’t just meet pastry chefs, but true artists of taste. The Neapolitan masters revolutionized it: goodbye to the elongated French shape, hello to the “mushroom” version—tall, soft, and soaked in rum as it should be. A dessert not just to eat, but to breathe in: fragrant, inviting, capable of making even the sternest Bourbon nobles smile.

From that moment on, the Babà became a fixture in aristocratic salons and elegant city cafés. But it didn’t stay a privilege for the few: it left the royal palaces, conquered the streets, popular pastry shops, and the counters of historic cafés.

From aristocratic dessert to symbol of Naples, alongside sfogliatelle and pastiere, the Babà adapted to countless variations: filled with cream or whipped cream, oversized for celebrations, or adorned with fresh fruit.

Today, the Babà is more than a dessert: it’s a love letter to the city. Strolling through the historic center, shop windows filled with shiny, fragrant Babàs seem to tempt you at every corner. And when you take a bite, you’re not just tasting a dessert—you’re tasting a piece of Naples, with all its history, its humor, and its unmistakable sweetness.

The Babà? Enjoy it like this: one bite, and a smile pops up

The Babà shows off all its deliciousness even in its classic version: soft, fragrant, and soaked in rum syrup, with that perfect balance of sweetness and lightness that makes it unmistakable. You can enjoy it on its own or alongside a good coffee, or make it even more special with fresh cream, seasonal fruit, or a delicate pastry cream.

Its magic comes from just a few simple, high-quality ingredients: flour, eggs, butter, and yeast, patiently worked until the dough is light and airy. After baking, the Babà takes a dive into the classic rum syrup, which infuses it with aroma and makes it perfectly moist—irresistible from the very first bite.

Over time, alongside the classic Babà, many delightful variations have been created:
- the filled Babà, enriched with cream, whipped cream, or cherries;
- the giant Babà, the star of parties and special occasions;
- modern versions, with fruit glazes or unique flavors.

No matter the version, every Babà carries the soul of Neapolitan tradition and brings the same promise: a bite of pure sweetness, capable of turning any moment into a little pleasure to savor slowly.
And now for the sweetest part: for those of you who love authentic flavors, Vicofoodbox makes the experience even more special. For all orders starting from €100, we give you an authentic Neapolitan Rum Babà: soft, fragrant, and irresistible, just as tradition intended. Simply reach €100, and the Babà will appear in your cart, ready to delight your palate and turn every purchase into a celebration of sweetness.

The Hidden Side of the Babà: 3 Irresistible Stories

Babà: A Name from Abroad

Did you know that the term “Babà” comes from the Polish word ‘baba’? It means “old lady” or “tall cake.”
A curious name that has traveled all the way from Poland, through France, to Naples, finally becoming the sweet, irresistible icon we know today.

The Dessert of Poets and Singers

In Naples’ cafés, the Babà wasn’t just a dessert, but a little muse: it appeared in poems, songs, and stories, celebrated by artists and intellectuals as a symbol that could capture, in a single bite, the warm and welcoming spirit of the city.

The Secret of the Perfect Soak

Neapolitan pastry masters have their little secret: the perfect soak. The right balance of sweetness and rum keeps the Babà soft and irresistible, never soggy. A delicious art, carefully preserved and passed down through generations… and now you can savor it too!