The premium packaging, decorated with the chef’s face and recyclable with paper, reinforced the green message. The initiative transformed a forgotten format into a symbol of innovation, winning awards such as the Media Key Venice Award 2024 and the Touchpoint Awards Strategy 2023. No less important is the Tasting Kit, which brings together various pasta shapes, extra virgin olive oils, and fabric accessories, offering an authentic Italian culinary experience.
As it grew, the brand forged collaborations with leading institutions. Partners include the Alessandro Borghese Restaurant, the Sophia Loren Restaurant, the Forte Village Resort, the Fratelli la Bufala pizzerias, the prestigious Palazzo Doglio, and the gourmet format 120 grammi. This network brings together farmers, sustainability experts, institutions, and restaurateurs, helping to improve production techniques and ensure high standards. An ecosystem that confirms the brand’s role as a company attentive to social and environmental responsibility.
Alongside high-quality pasta, the brand has also developed condiments over time, such as pestos and tomato sauces, inspired by traditional Italian recipes and broadening the possible pairings, making each dish a complete experience.
A lesser-known aspect is the “Armando Pact,” an agreement involving over 850 Italian farmers that guarantees transparency, fair prices, and the use of premium seeds such as “Marco Aurelio.” A concrete example of short supply chains and sustainable development.
Three dates represent key moments in the brand’s history:
- 1993: the brand was founded with the acquisition of the mill and the launch of the Italian supply chain.
- 2018: entry into the U.S. market with De Matteis Food Corp in New York.
- 2021: “Best Food Product” award for innovation in eco-sustainable packaging.
In conclusion, the company is not just a pasta producer but an interpreter of Italian tradition, capable of reinventing itself with innovation and responsibility. The quality of raw materials, commitment to sustainability, collaborations with chefs and selected partners, and the ability to tell unique stories through each format make the brand a benchmark in everyday cooking. Between homemade recipes and gourmet dishes, this pasta brings together authentic flavors and new perspectives for those who love good food.
Discover how to receive Armando products at your home!