Chamomile, infusions and Bonomelli herbal teas

Tells over a century of Italian herbal tradition, with infusions and chamomiles that transform every moment into a natural and authentic wellness ritual.

Relaxing herbal teas, Sleep line and digestive infusions

The story of Bonomelli begins in 1908, when Luigi Amedeo Bonomelli opened a small herbal pharmacy in Milan with the aim of combining traditional knowledge of medicinal plants with the search for innovative solutions for everyday well-being. At that time, the herbal sector was dominated by homemade recipes and folk remedies, but the founder’s scientific approach soon led the company to stand out. Over the years, pioneering vision transformed a small artisanal reality into a nationally recognized brand, eventually becoming part of the Montenegro Group while preserving the values of quality, naturalness, and care for the environment. The turning point came in 1926 with the launch of the famous Chamomile, which quickly became an icon in Italian households thanks to the controlled supply chain in the Tavoliere delle Puglie and the ability to guarantee a consistent, top-quality product. Chamomile was not just a relaxing drink but a true family ritual, passed down from generation to generation. In the following years, the brand adapted to social and technological changes: from the first soluble versions designed for bars to the spread of the “filtrofiore” format in the 1970s, up to the compostable capsules introduced in 2016, a decisive step toward sustainability.

Today is synonymous with infusions and herbal teas that combine tradition and innovation, offering solutions for relaxation, digestion, sleep, and everyday well-being. The product range has been constantly enriched and reflects long-standing expertise in the herbal world. Alongside chamomile, the relaxing teas are made with carefully selected blends of herbs such as lemon balm, linden, and passionflower, which help promote rest and reduce tension accumulated throughout the day. Equally important are the solutions dedicated to digestive well-being, such as the digestive tea, appreciated for the properties of fennel and other medicinal plants capable of easing heavier meals. In recent years, the company has also developed the Sleep line, which combines traditional ingredients with functional components such as melatonin and magnesium, offering valuable support to those who want to improve the quality of their night’s rest. The variety of products is not limited to functional infusions but also includes compatible capsules, soluble solutions, and botanical supplements, thus meeting different needs while always remaining strongly aligned with the brand’s original philosophy. A particularly interesting aspect concerns the packaging, which has undergone a true evolution over time.

From the historic cardboard box with its elegant logo, the company has moved on to more modern and sustainable solutions. As early as the 1970s, filter bags were made of compostable paper, and in 2016 biodegradable capsules were introduced, significantly reducing environmental impact. More recently, the brand has eliminated cellophane from tea and infusion packages, opting for 100% recyclable materials. This concrete commitment to reducing plastic has made a virtuous example in the industry, earning major awards for innovation in packaging and attention to sustainability. Certifications such as UNI ISO 45001:2018 for occupational safety and UNI ISO 14001:2015 for environmental management further demonstrate the seriousness of a corporate path that places both people and the planet at the center.

The bond with the Apulian territory is another distinctive element. The chamomile grown in the Tavoliere delle Puglie comes from exclusive contracts with local farmers, ensuring traceability and consistent quality. This deep connection with the land has allowed the brand to develop a strong and recognizable identity, based not only on tradition but also on a direct relationship with those who work every day to bring an authentic product to the table. This approach has also found its place in the brand’s most famous advertising campaigns: from the TV commercials of the 1980s featuring well-known faces like Dino Zoff to the more recent communications that tell the story of the union between tradition and modernity. Has managed to build a reassuring imagery, where chamomile and herbal teas become symbols of conviviality, relaxation, and self-care.

The consumer experience is further enriched by pairing with other everyday moments. A cup of chamomile or evening tea, for example, can be enjoyed with a simple dessert, and in this context, biscuits represent the ideal complement to create a small evening ritual made of balance and lightness. These seemingly simple gestures embody the brand’s most authentic value: making everyday routines special through small moments of well-being. An interesting curiosity that makes journey unique concerns its lesser-known origins: in addition to chamomile, in the 1920s the company also produced liqueurs such as vermouth and bitters, demonstrating surprising versatility. Over time, these product lines were abandoned to focus exclusively on the world of herbs and teas, but this chapter shows how the founder was driven by tireless curiosity and a desire to experiment that marked the brand’s entire development. Equally noteworthy is the family’s commitment to social causes: the creation of ties with the Lecco area after the war and various corporate responsibility initiatives are an integral, though less visible, part of its history. In conclusion, talking about Bonomelli means telling the story of over a century of Italian tradition, able to adapt to cultural, technological, and environmental changes without ever losing its authentic core.

Its chamomiles, teas, and infusions are not just drinks, but tools through which people create moments of relaxation, care, and conviviality. The strength of the brand lies in its ability to combine naturalness and research, environmental respect and innovation, historical memory and new consumption habits. In an increasingly hectic daily life, Bonomelli continues to offer a simple and universal language: that of herbs, of time dedicated to oneself, and of the beauty of a ritual that crosses generations, making every sip a bond between tradition and modernity.

Quality

UNI EN ISO 14001:2015 – Environmental management system

Has obtained the certification UNI EN ISO 14001:2015, which attests to the company's continuous commitment to sustainable resource management and reduction of environmental impact. This certification concerns the entire production cycle, including 100% recyclable packaging and the traced agricultural supply chain of chamomile.

UNI ISO 45001:2018 – Health and safety at work

Is certified according to the standard UNI ISO 45001:2018, which guarantees a management system for the health and safety of workers. The company adopts strict protocols in its factories, to protect the staff involved in the production of relaxing herbal teas, botanical supplements and other references from the wellness range.

FAQ

The chamomile is known for its relaxing and digestive properties. Made with selected flowers from controlled Italian crops, it promotes natural relaxation and evening well-being. It is available in flower filter, sieved, soluble versions and with the addition of melatonin or magnesium.

Digestive herbal tea is based on fennel, anise, mint and liquorice. Its selected medicinal herbs help promote natural digestion and counteract swelling. It is ideal after meals, even in the sugar-free version and with organic ingredients.

Sleep is a line of botanical supplements and functional herbal teas designed to promote evening relaxation and improve sleep quality. Contains ingredients such as melatonin, valerian and passionflower, and is available in infusion and capsules.

Yes,relaxing herbal teas are composed of ingredients of natural origin, selected for their calming properties. They use chamomile, lemon balm, lime and other medicinal plants, grown in an environmentally friendly manner and packaged with 100% recyclable materials.

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