Tavernello wine

Symbol of Italian conviviality, combines authentic taste and everyday practicality. A wine for every occasion, capable of describing the territory with simplicity and sustainable innovation.

Red, sparkling, gold or spritz wine

In the heart of Emilia-Romagna, in 1983, a project was born destined to forever change the way everyday wine is perceived in Italy. The brand came to life from the union of two wine cooperatives – Caviro and Corovin – with the aim of offering quality wine that was accessible and rooted in tradition. The name itself evokes conviviality and warmth, recalling Italian taverns where wine accompanied every family meal. Since its beginnings, wine has stood out for its innovation, becoming the first Italian wine sold in a carton thanks to the collaboration with Tetra Pak and the University of Bologna. This pioneering choice in the wine world made the brand a constant presence in Italian homes and, over time, abroad as well, reaching as many as 46 countries under different local names.

Over the years, Tavernello has managed to evolve while staying true to its values. In 1995, the introduction of the screw cap further revolutionized the market, improving preservation and ease of use. Another turning point came in 2003 with the switch to the Square format, representing a new phase in the brand’s visual identity. More recently, between 2023 and 2024, the brand launched a complete sustainable packaging redesign, using renewable materials and significantly reducing CO2 emissions. The graphics were also reimagined to convey a more contemporary image, strengthening the connection with Italian culture and new lifestyles. Today, Tavernello is not just a wine, but a story that spans generations, with a clear mission: to bring to the table a product that is genuine, transparent, and environmentally respectful.

The product range is vast and designed to meet every need. From the classic line, consisting of red, rosé, and white, to the more modern and sparkling varieties, each label has its own personality. For example, red combines body and drinkability in a balance that recalls rural traditions and the pleasure of Italian dining. For those who prefer more delicate and aromatic nuances, sparkling offers a freshness that pairs perfectly with aperitifs or light dishes, while the white version represents a versatile choice designed for multiple occasions. Among the most refined offerings is Tavernello gold, a premium line that expresses superior quality and a more careful selection of grapes. Innovation is also present with Tavernello spritz, a ready-to-drink beverage created for those seeking convenience without sacrificing taste. The organic range and the sulfite-free options, such as Sunlight, complete the offering with a strong focus on health and the environment.

The variety of wines under the Tavernello brand also finds a place in simple, everyday pairings. For example, a red pairs perfectly with traditional Italian products such as cured meats, turning every aperitif into an authentic and familiar moment. In many Italian kitchens, wine is an integral part of daily life and accompanies typical dishes with simplicity and character. In this narrative, the role of wine is central because it embodies an ideal of wine that is accessible yet authentic, capable of telling the story of the land in every sip.

Beyond the variety of products, a central element in the brand’s history is its focus on packaging. Since the 1980s, the carton has represented a revolution in the wine world, making wine easier to transport and store. But only in recent years has this choice also taken on an ecological dimension: New packaging is made of 86% renewable materials, the cap is derived from sugarcane, and each package reduces carbon dioxide emissions by 22%. These figures demonstrate a concrete commitment to a responsible production model, in line with the values of the Caviro Group. Sustainability is not just a slogan, but a daily practice that involves the entire supply chain, from the vineyard to distribution.

An interesting curiosity concerns the brand’s international launch: in the United States, Was marketed under the name “Caraffa d’Oro,” while in Germany it became “Hauswein,” adapting the naming to the local market while maintaining its Italian identity. The current logo, which has become iconic, was originally created by a group of young designers from Imola with a very limited budget, bearing witness to a project born of passion and pragmatism. Another symbolic moment in the brand’s recent history was the 2023 TV commercial created by Lorenzo Marini Group, which won the award for Best TV Spot, poetically and effectively narrating the virtuous cycle of the circular economy applied to wine.

In today’s landscape, Represents a choice that brings together tradition and modernity. It is the wine that has been able to adapt to changes, evolve with consumer needs, and keep alive the sense of belonging to a collective identity. It is not just a historic brand, but a daily ally in the kitchen, capable of enhancing simple dishes and convivial moments with naturalness and consistency. Whether it’s a family dinner, an aperitif with friends, or a quick lunch, Wine fits perfectly into the context, confirming itself not only as a product but as a piece of Italian culture to be rediscovered day after day.

Quality

FAQ

Where is Tavernello wine produced?

Is produced in Italia by Cavit-Coop. Terre Cevico, one of the largest Italian wine cooperatives. Winemaking takes place mainly in Emilia-Romagna, with grapes harvested by over 5,000 winemakers throughout the national territory, to guarantee quality and traceability.

Is Tavernello an organic wine?

Yes, offers a line Organic certified organic, produced with grapes grown according to organic farming regulations. Furthermore, it is among the few brands in Italy to combine organic wine with packaging sustainable and certified Carbon Trust, confirming the commitment to a responsible production model.

Does Tavernello wine contain sulphites?

Yes, like all wines, can also contain sulphites, substances naturally present in fermentation and often added in controlled quantities to guarantee preservation and microbiological stability. Presence is always indicated on the label, in compliance with European regulations.

What is Tavernello's best-selling format?

The most iconic and best-selling format is the 1 liter brick, practical and recyclable, available in different variants such as red, white, sparkling and organic. In recent years, the brick 500 ml format and the glass bottle for more premium lines have also established themselves.